Creative Business- Breda University

Do you want to learn everything about the use, structure and application of media such as television, radio, events, outdoor advertising, online marketing and data-base marketing? Come and study International Media and Entertainment Management and you will learn to develop market-oriented concepts, programmes and productions, using media techniques and information and communication technology (ICT).

Practice-based, connected to the industry
The Creative Business programme is very much practice-based. You will learn about all the ‘ins and outs’ of the industry from lecturers with recent national and international experience in this field. By working on assignments, often for real external clients, you will discover what media and entertainment management is all about.
In-school training company
Throughout the entire programme you will spend one day a week working in our own Production House for media students. Here, you will work on assignments and projects often secured from industry, together with other students, for example developing a website, writing a communication plan or organising a media event.
Year 1
In the first year, you will be introduced to the international media landscape. You learn about subjects in marketing, production, content, management and research.
You will for example follow these courses:
- Introduction to Marketing and Marketing & Communication;
- A production module which introduces pre-production, production and post-production of audio-visual content, including Image Editing and short film production;
- A content orientation module that teaches you how to recognise good content, by following courses in story analysis and digital concept development.

Year 2
The second year is the main phase of the study. The subjects of management, marketing, online production, communication and research will be dealt with in greater detail. You will learn to develop ideas or concepts for advertising campaigns, television programmes and multimedia events. You will learn in detail about the production techniques of ‘classic’ media, such as radio and television. You will also learn more about the organizational and commercial aspects of the work. How do you ensure that a project is completed on time - before the deadline - and within budget? How do you manage people and their creative differences?

Live-television production
In the final part of the second year, students will do a three-week training programme in live-television production at an exchange university overseas or in studios in the Netherlands. For instance, you will have the opportunity of going to Bournemouth University in the United Kingdom or Northern Arizona University, Flagstaff in the United States. A professional, state-of-the-art television studio will be at your disposal.
Year 3
In the third year you will choose one of the specialisations Marketing, Production or Content.
The third and fourth years serve to further explore this specialisation; in addition, students step into the working world to apply their knowledge and experience during a five-month work placement. You may conduct this in the Netherlands or abroad, at, for instance, production companies, publishing companies, advertising/communication agencies or broadcasting corporations. This will give you the opportunity to find out how you operate in a competitive business environment. In addition, you will discover gaps in your knowledge and skills which you can work on during your studies and beyond.

Throughout the entire programme, you will work in the Production House (which makes, for example, the student magazine BREWED) one day per week. You will also be working on your English language skills, both orally and in writing.

Year 4
In the fourth year, you will be engaged in a 20-week graduation project. On behalf of a company you will develop a multimedia project, for instance, conduct research or write a marketing plan. Breda University of Applied Sciences boasts an extensive network of placement companies both at home and abroad and is happy to assist you in finding a suitable placement position. You may, of course, opt for finding a placement position yourself.
Premaster
In your fourth year you will be offered the opportunity to obtain a Pre-Master’s certificate which will give you direct access to various Master of Science programmes in business-related studies in management and marketing at partner universities.