Marketing and Customer Experience Management | Master in Marketing Management
Master universitario di primo livello
A Roma
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Descrizione
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Tipologia
Master I livello
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Modalità di studio
Tempo pieno
-
Lingue
Inglese
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Luogo
Roma
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Durata
12 Mesi
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Inizio
21/09/2026
Today more than ever, customers expect personalized experiences, a “transparent” relationship, efficient delivery and immediate satisfaction. There is no doubt that through the managerial management of the service it is possible to improve the Customer Experience and generate an advantage in the new competitive arena where product, quality and price are no longer sufficient to have full customer satisfaction. For these reasons, the Major in Marketing and Customer Experience Management aims at providing a real understanding of the customer and the variables that influence its experience in the multiple interactions with the company. It represents a fundamental requirement for any organization that aspires to become “customer-centric”.
Informazioni importanti
Per iscriverti a questa formazione devi avere uno dei seguenti titoli di studio: Laurea Triennale o Master di I livello, Dottorato, Master di II livello, Laurea Magistrale
Sedi e date
Luogo
Inizio del corso
Inizio del corso
Profilo del corso
The programme puts students on career paths in a wide range of organisations in positions such as:
- Customer Experience Consultant
- Customer Insights and Journey Specialist
- Customer Relationship Management Specialist
- Customer Experience Design Specialist
- Brand and Customer Specialist
- Customer Experience Manager
The Major in Marketing and Customer Experience Management is aimed at recent graduates — or those graduating soon — interested in developing competencies in the industry.
Graduates or those graduating soon in any discipline
Major in Marketing and Customer Experience Management is a one-year Master of Science equivalent to “Master Universitario di I livello” in accordance with the Italian university system. It provides students with at least 65 ECTS – European Credit Transfer and Accumulation System. At the end of the Programme, the Master’s Diploma “Master Universitario di I livello” will be conferred to participants who have passed exams or others assessment tests envisaged in the study program.
To enrol in the Major in Marketing and Customer Experience Management, it is necessary to pass the admission test, which assesses candidates’ skills, motivation and potential. The test will be taken remotely.
Opinioni
Successi del Centro
Tutti i corsi devono essere aggiornati
La media delle valutazioni dev'essere superiore a 3,7
Più di 50 opinioni degli ultimi 12 mesi
15 anni del centro in Emagister.
Materie
- Target
- Management
- Customer satisfaction
- Acquisition
- Value
- Customer Experience
- Priorità aziendali
- Strategia aziendale complessiva
- Strategia di customer experience
- Marketing cognitivo
Programma
Curriculum
The curriculum of the Major in Marketing and Customer Experience Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.
Induction week
The induction week is an introductive week to the Major in Marketing and Customer Experience Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.
General management
- Strategy
- Accounting
- Finance
- Business Law
- Organization & People Management
- Basics of Marketing
- Marketing Metrics
- Economics of Strategy
Core courses
- Advanced marketing management
- Marketing research, customer analytics & big data analytics
- Decision Making Processes
- Service Marketing
- Digital & Social Media Marketing
Advanced courses
- Customer Experience Management
- CRM & Customer Knowledge
- Technology & CX Innovation
- Acquisition, Cross-selling & Loyalty
- Customer Engagement & Branding
- Customer Behaviour in B2B Markets
Learning Labs
Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions to cultivate intellectual flexibility, develop problem solving skills, learn to adapt in diverse situations and refine cross-cultural awareness.
Internship
The curricular internship is generally done at the end of the Major in Marketing and Customer Experience Management and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. The Career Service Office supports students in their search for internship opportunities, thus helping to broaden their career prospects and giving them the possibility to acquire the necessary work experience, increasing and improving their skills and expanding their business network.
Hai bisogno di un coach per la formazione?
Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.
Marketing and Customer Experience Management | Master in Marketing Management