Marketing and Customer Experience Management | Master in Marketing Management
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Un corso focalizzato sul valore del cliente nell'era digitale. Le tecniche per progettare customer journey efficaci e analizzare i dati dei consumatori vengono spiegate con chiarezza ed estrema attualità.
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Master universitario di primo livello
A Roma
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Descrizione
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Tipologia
Master I livello
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Modalità di studio
Tempo pieno
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Lingue
Inglese
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Luogo
Roma
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Durata
12 Mesi
Are you ready to become a leader in modern consumer strategy and help brands to connect with their audiences? The Major in Marketing and Customer Experience Management, offered by Luiss Business School, provides you with the ultimate expertise needed to design meaningful customer journeys in today’s hyper-competitive marketplace. By understanding the key variables that influence consumer interactions, you will gain the skills to build truly customer-centric organizations and drive long-term business value.
Featured within the Emagister catalog, this advanced program provides a comprehensive framework for mastering customer insight analytics, brand relationship management, and service design. Modern markets demand seamless delivery, immediate satisfaction, and personalized engagement—areas where traditional product, price, and quality paradigms are no longer sufficient. The curriculum focuses on mapping touchpoints, optimizing omnichannel experiences, and applying data-driven strategies to maximize consumer loyalty. Through a blend of managerial theory and practical application, professionals develop competencies required to evaluate consumer behavior and implement strategic experience frameworks. This qualification prepares candidates for specialized roles, including Customer Experience Manager, CRM Specialist, Customer Insights Analyst, and Brand Strategy Consultant across top-tier corporations, digital agencies, and management consultancies.
Take the lead in shaping the future of customer-brand relationships!
Informazioni importanti
Per iscriverti a questa formazione devi avere uno dei seguenti titoli di studio: Laurea Triennale o Master di I livello, Dottorato, Master di II livello, Laurea Magistrale
Sedi e date
Luogo
Inizio del corso
Inizio del corso
Profilo del corso
The programme puts students on career paths in a wide range of organisations in positions such as:
- Customer Experience Consultant
- Customer Insights and Journey Specialist
- Customer Relationship Management Specialist
- Customer Experience Design Specialist
- Brand and Customer Specialist
- Customer Experience Manager
The Major in Marketing and Customer Experience Management is aimed at recent graduates — or those graduating soon — interested in developing competencies in the industry.
Graduates or those graduating soon in any discipline
Major in Marketing and Customer Experience Management is a one-year Master of Science equivalent to “Master Universitario di I livello” in accordance with the Italian university system. It provides students with at least 65 ECTS – European Credit Transfer and Accumulation System. At the end of the Programme, the Master’s Diploma “Master Universitario di I livello” will be conferred to participants who have passed exams or others assessment tests envisaged in the study program.
To enrol in the Major in Marketing and Customer Experience Management, it is necessary to pass the admission test, which assesses candidates’ skills, motivation and potential. The test will be taken remotely.
Opinioni
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Un corso focalizzato sul valore del cliente nell'era digitale. Le tecniche per progettare customer journey efficaci e analizzare i dati dei consumatori vengono spiegate con chiarezza ed estrema attualità.
← | →
Valutazione del corso
Lo consiglia
Valutazione del Centro
Renzo M
Successi del Centro
Tutti i corsi devono essere aggiornati
La media delle valutazioni dev'essere superiore a 3,7
Più di 50 opinioni degli ultimi 12 mesi
15 anni del centro in Emagister.
Materie
- Target
- Management
- Customer satisfaction
- Acquisition
- Value
- Customer Experience
- Priorità aziendali
- Strategia aziendale complessiva
- Strategia di customer experience
- Marketing cognitivo
Programma
Curriculum
The curriculum of the Major in Marketing and Customer Experience Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.
Induction week
The induction week is an introductive week to the Major in Marketing and Customer Experience Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.
General management
- Strategy
- Accounting
- Finance
- Business Law
- Organization & People Management
- Basics of Marketing
- Marketing Metrics
- Economics of Strategy
Core courses
- Advanced marketing management
- Marketing research, customer analytics & big data analytics
- Decision Making Processes
- Service Marketing
- Digital & Social Media Marketing
Advanced courses
- Customer Experience Management
- CRM & Customer Knowledge
- Technology & CX Innovation
- Acquisition, Cross-selling & Loyalty
- Customer Engagement & Branding
- Customer Behaviour in B2B Markets
Learning Labs
Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions to cultivate intellectual flexibility, develop problem solving skills, learn to adapt in diverse situations and refine cross-cultural awareness.
Internship
The curricular internship is generally done at the end of the Major in Marketing and Customer Experience Management and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. The Career Service Office supports students in their search for internship opportunities, thus helping to broaden their career prospects and giving them the possibility to acquire the necessary work experience, increasing and improving their skills and expanding their business network.
Hai bisogno di un coach per la formazione?
Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.
Marketing and Customer Experience Management | Master in Marketing Management