Global Marketing Management | Master in Marketing Management

Curriculum

The curriculum of the Master’s Degree Programme in Marketing Management Major in Global Marketing Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.

During the Master’s Degree Programme, students receive constant support from the Career Service Office that helps them increase their employability and find a curricular internship.

Induction week

The induction week is an introductive week to the Master’s Degree Programme in Marketing Management – Major in Global Marketing Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.

General Management

General management courses aim to give all students the necessary business management foundations in order to better understand new concepts that will be introduced during the core and advanced courses. The general management courses provide students with an overview that is highly useful upon entering the job market.

• Strategy
• Accounting
• Finance
• Business Law
• Organization & People Management
• Basics of Marketing
• Marketing Metrics
• Economics of Strategy

Core courses

The core courses introduce students to industry-focused concepts that are specific to this major. These courses provide students with the key principles and skills they need to better understand their chosen sector.

• Market Research for International Expansion
• Business Strategies for International Markets
• Managing and Localizing Global brands
• AI-Driven Marketing-Tools for Global Success
• Digital Marketing
• B2B Marketing and Customer Relationship Management (CRM)
• Omnichannel International Strategies
• gLocal Advertising
• Sales and Negotiation Strategies in Global Markets

Elective Courses

• Students will choose 3 of the following courses to complete their study plan
• Global Products & Innovation Management
• Global Leadership in a Connected World
• Consumer Psychology Empowered by AI
• Sustainable and Ethical Marketing
• Luxury Marketing & High-Net-Worth Consumer Strategies

Project Work

At the end of lectures, students test their preparation by carrying out an exciting group project. Under the guidance of a tutor they tackle a real case, chosen by our partners, and present their conclusions to a committee of experts.

Learning Labs

Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions to cultivate intellectual flexibility, develop problem solving skills, learn to adapt in diverse situations and refine cross-cultural awareness.

Internship

The curricular internship is generally done at the end of the Master’s Degree Programme in International Management and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. The Career Service Office supports students in their search for internship opportunities, thus helping to broaden their career prospects and giving them the possibility to acquire the necessary work experience, both increasing and improving their skills while expanding their business network.