International Business (Den Bosch) - Avans University

The programme
International Business helps you become a successful professional. You will become a global citizen with a solid knowledge base, proficiency in modern languages and a highly developed intercultural sensitivity and global mindset. Your cultural and sustainability awareness helps you to make an impact with respect. You will graduate with a Bachelor of Business Administration degree. This programme is NVAO-accredited.
You will have the unique opportunity to create your own learning path throughout the study programme. As your personal and professional development is at the core of our teaching, the programme uses a variety of learning methods. Lecturers act as coaches: sparring partners who help you to solve problems, find answers, be creative and think outside the box. This programme has a strong focus on international marketing & sales and acquiring multilingual communication and cross-cultural skills.

The 4-year programme consists of professional achievements to complete to become an IB professional. Based on your knowledge, experience and preferences you will develop your individual learning path while working on real-life projects, which you carry out with fellow students and professional field representatives. You will choose and decide which projects, placements and training will help you to obtain the expected results in order to graduate.

Foundation phase
You will explore international business topics such as sales, marketing, finance and organisation & people. Study trips abroad, meeting entrepreneurs and doing research are part of the programme. You will work on your professional skills and cross-cultural capabilities including English and a choice of other languages. Your progress will be assessed through group and individual assessments. You must earn a minimum of 52 ECTS credits out of 60 in year 1 in order to progress to year 2.
Advanced phase

Starting from year 2, you choose your international business focus area. You spend at least 2 semesters abroad on a work placement, minor or graduation placement. You can order your modules yourself, doing your placement at the end of year 2 or start of year 3. You can take your minor in year 3 or 4. Graduation covers 2 semesters and can be started in year 3. Your minor allows you to specialise or broaden your scope. Your graduation project may involve an assignment at an international company.

Topics in the programme:
International Business Expertise / Personal Leadership / Professional Profile / Product Concept Creation / Concept Design / Deal Proposal / Deal Closing / Intercultural Business Communication – DU/FR/GE/SP / Organisation in Action / Data Intelligence Solution / Organisational Improvement / Data Intelligence Insights / Personal Leadership / Work Plancement / Minor of 6 month (abroad or in the Netherlands) / Graduation programme

Potential careers:
International sales representative / Key account manager / Purchaser / Marketing intelligence officer / Business development representative / Customer account representative / internal sales administrator /Foreign trade consultant / International HR officers / Communications officer / Logistics coordinator / Market researcher / Brand manager / Business innovation specialist / Digital communication specialist