International Communication Management - Fontys University

The programme
International Communication Management (ICM) is aimed at creative and cosmopolitan individuals who are open to the world. The programme is taught in English to students from all corners of the world. With extensive opportunities for international exchanges, ICM is an excellent steppingstone to a career in international communications and related fields.

Together with your teachers, peers and managers of external companies, you discover what you need to know and how you will be able to gain a le deep understanding of what your talents are. You start building your resume with relevant experiences from the very first moment of your student career with us. We offer you not only theoretical knowhow but also practical skills to be successful.
Other than field specific aspects we will teach you practical 21st century skills that are important in everyone's career. Such as: Collaboration / Communication / Examination and inquiry / Critical thinking and reasoning / Creativity / Creative writing

Year 1
In the first year you will get a wide scope on the field of communication. Each study period is focused on a particular theme in which students work on projects for real clients and companies. Each period has its own theme:
- Media
- Branding and Activation
- Reputations and Relations
- Content and Creation
You will work on practical assignments and provide you with the tools, insights and hands-on experience to manage a range of professional processes. After the first year you will understand the terminology and can work towards specialising in parts of the field of communication that suit you best.
Topics: Intro to Media & Comm / Publishing skills / Marketing & Communications / Interpersonal Presentations skills / Corporate Communications / Research Skill / Social Psychology / Content Creation / Real Case Projects

Year 2
In the second year your focus will become more and more clear. Half of the year is spent working as an intern in a company in the Netherlands or abroad. Your internship is a way to find out where your ambition lies. Or specialize in the direction that you already knows fits you most.
Topics: Marketing & Communications / Online Communication Skills / Corporate communications / Media Spoke person Skills / Internship / Busoness English

Year 3
In the third year of study can best be described as a year of exploration and specialism. During one half of the year, students follow a minor. These 6 months allow students to augment their study program with subjects that are offered at other universities. Students can opt for a minor offered within Fontys as a whole, a minor offered by a university in the Netherlands, or a minor offered by one of our thirty-five partner universities abroad. We have established partnership agreements with universities from several countries. The other 6 months you choose several interesting modules to suit your specialism for instance Business, Creativity or Strategy.
Topics: research / Strategy / Advisory / Ethics / New Business Models

Year 4
In your graduation year you and your team of students will work as a senior advisor in your very own communication agency. You will fulfil briefs for a number of clients. And you will write a so called 'trending topic'. With your individual assignment for a business of choice you will show your skills as a communication manager. And prove to be ready for the next step in your career.

Career prospects
The roles a communication manager can fulfil are plentiful and diverse. You could be the future connector who bridges the gap between specialists from around the world. Or the changemaker that thinks of new visionary strategies for internationally operating organisations.
International Communication Management graduates work at various organisations, such as multinationals and local companies, but also governments and non-governmental organisations (NGOs). Due to the two internships, you graduate with already have one year of professional working experience.