International Communication Management - The Hague University (THUAS)

Year 1
At ICM we do things differently. Most universities focus on communication theory in the first year, but we’ll expose you to a regional, national, and international network. You’ll join a dynamic classroom working with new friends from different continents and cultural backgrounds. Theory becomes reality as you delve into world affairs from different angles and solve complex global issues. In the introductory Global Issues, Media and Society course, we focus on how communication plays a key part in social changes. Organisational Communication gives an integrated perspective on stakeholder relations and internal, corporate, intercultural and marketing communication. During the second semester, you’ll work on an entrepreneurial group Design Thinking Project where you’ll resolve a communication issue for an external organisation. Previously, students worked with the National Institute for Traffic Safety to help prevent bike accidents caused using smartphone technology.

Topics: Information Seeking & Processing / Global Issues, Media and Society / Organisational Communication I / English Skills: Writing / Intercultural Communication / Educational Career Supervision / Global Issues, Media and Society / Organisational Communication II / English Skills: Oral Presentation / Communication and Behaviour I / Educational Career Supervision / Practical Research Skills I / Introduction to Marketing / Design Thinking Project I / Communication and Behaviour II / Critical Thinking Skills / Digital Communication / Educational Career Supervision / Integrated Marketing Communication / Design Thinking Project II / Creative Concept Development / Theoretical Communication Research / Digital Writing / Ethical Communication / Educational Career Supervision

Year 2
Year 2 of ICM is all about putting your critical skills into practice with a large multinational, Start-up, or government body. You’ll take on the role of a communication advisor and further your knowledge in courses such as Media Relations, Advisory Skills and Public Communication. As well as studying in our international program, you'll have the flexibility to tailor your study with an international or local exchange. Our network consists of 15 carefully selected partners based in: Italy, Greece, France, Spain, UK, Finland, Indonesia, Thailand and South Africa. Alternatively you can stay at The Hague University and choose to do minors and choose from the full range of our different faculties.
Topics: Public Communication / Corporate Communication / Budgeting and Project Management / Media Relations / Media Relations Theory / Project Public Communication / Advisory Skills / Report Writing / Practical Research Skills II / Content Analysis / Exchange and minors
Year 3
It’s the year of the ‘dreaded’ Final Paper! Well, that might be the case if you were to write a 30,000-word masterpiece on a boring subject. At ICM, you’ll get a taste of the real working world. You’ll learn to balance a five-month placement at a national or international company with your Final Paper - and social life. But don’t worry, we’ll make sure that you’ve got everything covered beforehand. In the first semester, we prepare you for this challenge with the subject Placement Preparation. You could write your Final Paper while learning about social media and project management at a digital agency, or promoting brands in-store for the marketing team at a multinational. It’s a great way to get a foot on the ladder – as well as an opportunity for creativity and personal development. That’s probably why many ICM students get a job offer and a good salary after their placement.

Topics: Strategic Communication Planning I / Professional Proficiency Preparation I / Change Management / Placement Preparation / Strategic Communication Planning II / Professional Proficiency Preparation II / Practical Research Skills III / Advanced Writing / Graduation assignment and placement

Career prospectives
The international nature of ICM means you can take your communications career anywhere in the world. Careers range from community management and event organising, to PR and marketing. You may find yourself working for a government agency or a NGO, creating campaigns to raise awareness of social issues, or at a start-up, SME or multinational running digital channels. The world is your oyster. One of our graduates is working for the Netherlands-African business council connecting businesses from both countries and opening doors. This could be you.
Possible jobs: Online community manager / Public relations officer / Marketing communication coordinator / Project manager / Communication manager / Event coordinator / Content marketer / Internal communication advisor / Branding specialist / Social media manager / Account manager / Digital marketer / Employer branding advisor