Introduction to IBM Unica Campaign 8.6

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IBM Unica Campaign Basics
The IBM Unica Marketing Platform
Integrated Marketing
Navigation and Logon
Other Menu and Page Features
Campaign Concepts and Terminology
Navigating Around the Unica Campaign Interface
Building a Flowchart, Part 1: Data Selection and Manipulation
Creating Flowcharts
The Select Process
Table and Table Catalogs
Strategic Segments
Process Status Indicators
The Merge Process
The Segment Process
The Sample Process
Running Flowcharts
Flowcharts Templates
Building a Flowchart, Part 2: Data Refinement and Output
Building Queries
Derived Fields
Why Use Derived Fields?
User Variables
Snapshot Process
Audience Levels
Table Mapping
The Audience Process
The Extract Process
Scheduler
Offer Attributes, Offers and Offer Lists
The Offer and Response Life Cycle
Offer Concepts
Offer Attributes
Offers and Offers Versions
Creating Offers
Using Offer Lists
Creating an Offer Lists
Assigning Offers and Cell Management
The Offer - Response Cycle
Offer Assignment Flow
Treatments and Treatment Codes
Contact History Concepts
Assigning Offers
Outbound Triggers
Target Cell Spreadsheet
Response Tracking and Reporting
The Offer - Response Life Cycle
Response Attribution
Response Categories
Example Scenario: The Offer
Analyzing Response History
Managing the Campaign Environment
Flowchart Logs
Custom Offer Attributes
Offer Templates
Sessions
More Campaign Objects and Processes
Custom Macros
Track Process