London Business Training & Consulting

Marketing Communications - Level 1

London Business Training & Consulting
A London (Inghilterra)

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Informazioni importanti

Tipologia Corso
Luogo London (Inghilterra)
Durata 1 Settimana
Inizio 18/11/2019
  • Corso
  • London (Inghilterra)
  • Durata:
    1 Settimana
  • Inizio:

Upon completion of this course, you will be able to understand:
The role that advertising plays in influencing our thoughts and behaviour.
Advertising as an independent discipline.
The use of selling propositions, and the role of emotion in advertising.
Different types or forms of advertising.
Ways in which advertising can be used strategically.
Issues associated with consumer-generated advertising.
The nature and characteristics of public relations.
The main audiences to which public relations activities are directed.
The role of public relations in the communications mix.
Ways in which public relations works.
Some of the main methods and approaches used by public relations.
The nature and context of crisis management.
How sponsorship activities have developed and the main characteristics of these forms of communications.
Reasons for the use of sponsorship and the types of objectives that might be set.
How sponsorship might work.
The variety and different forms of sponsorship activities.
Reasons why sponsorship has become an important part of the communications mix.
Key characteristics of direct marketing.
Different methods used to implement direct marketing.
The significance of the database and Big Data in direct marketing and different direct-response media.
Different types, roles and tasks of personal selling.
The role and evolution of social media within personal selling.
Characteristics of strategic account management.
The value and role of sales promotions.
Ways in which sales promotion is thought to work.
The merits of loyalty and retention programmes.
Different sales promotion methods and techniques.
Ideas associated with field marketing and related activities.
Principles associated with brand experience.

Strutture (1)
Dove e quando
Inizio Luogo
18 nov 2019
Seven Pancras Square 7 King’s Boulevard Kings Cross London N1C 4AG - City of London - (London), N1C 4AG, London, Inghilterra
Inizio 18 nov 2019
Seven Pancras Square 7 King’s Boulevard Kings Cross London N1C 4AG - City of London - (London), N1C 4AG, London, Inghilterra

Domande più frequenti

· A chi è diretto?

This marketing crash course is suitable for: Chief Communications Officers; marketing and communications directors, managers, executives and staff; those who wish to understand how brands create communications and engage audiences in brand conversations; those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders; those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.

· Titolo


Cosa impari in questo corso?

Social media
Direct marketing
Public Relations
Marketing Communications
Sales Training
Field Marketing
Sales Promotion


Advertising: Role, Forms and Strategy
  • Selling propositions
  • The use of emotionin advertising
  • Types of advertising
  • Using advertising strategically
  • Consumer-generated advertising
Public Relations: Principles and Practice
  • Public relations and relationship management
  • Objectives of public relations
  • Public relations: methods and techniques
  • Media relations
  • Forms of public relations
  • The growth and development of sponsorship
  • Sponsorship objectives
  • How sponsorship might work
  • Types of sponsorship
  • The role of sponsorship in the communications mix
Direct Marketing and Personal Selling
  • The growth of direct marketing
  • The role of data
  • Direct-response media
  • The tasks of personal selling
  • The role of social media in personal selling
  • Strategic account management
Sales Promotion, Field Marketing and Brand Experience
  • Sales promotion plans: the objectives
  • Retention programmes
  • Sales promotion: methods and techniques
  • Range of field marketing activities
  • Brand experience and events

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