Marketing Communications - Level 2

London Business Training & Consulting

Corso

A London (Inghilterra)

Prezzo da consultare

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00447886904658

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Descrizione

  • Tipologia

    Corso

  • Luogo

    London (Inghilterra)

  • Durata

    1 Settimana

  • Inizio

    Scegli data

Upon completion of this course, you will be able to understand:
The concept and issues associated with brand placement.
The differences and significance of exhibitions and trade shows.
The main advantages and disadvantages of using exhibitions as part of the communications mix.
The role and key characteristics of packaging as a form of marketing communications.
Principles associated with licensing.
The importance and characteristics of source credibility.
Different ways messages can be constructed.
Various ways in which advertising appeals can be presented.
How informational and transformational motives can be used as tactical tools in a communications plan.
The role of creativity and how the creative process is managed.
How message framing, storytelling and user-generated content are used in marketing communications.
Three main ways in which media can be classified.

Sedi e date

Luogo

Inizio del corso

London (Inghilterra)
Seven Pancras Square 7 King’s Boulevard Kings Cross London N1C 4AG - City of London - (London), N1C 4AG

Inizio del corso

Scegli dataIscrizioni aperte

Profilo del corso

Chief Communications Officers; marketing and communications directors, managers, executives and staff; those who wish to understand how brands create communications and engage audiences in brand conversations; those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders; those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations

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Opinioni

Materie

  • Branding
  • Packaging
  • Brand
  • Brand management
  • Marketing
  • Advertising
  • Media
  • Communications
  • Trade finance
  • Marketing Communications
  • Trade

Programma

Brand Placement, Exhibitions, Packaging and Licensing
  • Characteristics and issues of brand placement
  • Trade shows and exhibitions
  • The communications dimensions of packaging
  • Licensing
Messages and Creativity
  • Message source
  • Structural elements in a message
  • Message appeals
  • Advertising tactics
  • The creative process
  • Message framing
  • Storytelling
  • User-generated content (UGC)
  • Sourcing content
Media – Principles and Practice
  • Media classification – by form
  • Media classification – by source
  • Media classification – by function
  • Linear media
  • Interactive media
Social, Search and Other Interactive Media
  • Interactive media advertising
  • Search engine marketing
  • Social media
  • Other forms of interactive media
Media Planning: Reaching Audiences
  • The media mix
  • Switching behaviour
  • Vehicle selection
  • Recency planning
  • Media buying: the block plan and automation
  • Media source effects

Categorie correlate

Chiama il centro

00447886904658

Hai bisogno di un coach per la formazione?

Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.

Marketing Communications - Level 2

Prezzo da consultare

I migliori corsi di Marketing (altro)

Vedi tutti

Vedi tutti