Marketing Management, Digital Business Concepts - Fontys University

The programme
MM DBC prepares you for working in an international environment, letting you develop and combine skills such as creative thinking, business instinct and media technology. Through hands-on experience, you learn the difference between simply ‘having a business’ and truly leading a business – what we call entrepreneurship. The base for all your actions and decisions are data. Among the specific courses are Concepting, Creativity, Online Marketing, Futurology, Big Data Marketing and Media & (Data) Technology. More basic subjects include Market Research, Business Economics and General Economy.

The first academic year consists of four quarters. Each has ten weeks: seven weeks of study, one theme week and two exam weeks. You work on projects for client companies and prove with your assessments that you master the competences required to complete the first (propaedeutic) year.
Each academic year has one universal annual theme. Within this theme, your work on four different periodic themes – each consisting of four modules. These modules are fixed to the days of the week: Personality, Digital, Project, Marketing Management.
-Personality is about who you are and who you want to become.
-Project is focused on an actual assignment for a client from the professional field.
-Digital explores the digital developments and trains you in the software related to this project.
-MM represents the theoretical and practical knowledge that you receive in support of the project.
Each period, everything you learn and do is centred around the theme’s subject.

Year 1
The first year of MM Digital Business Concepts is mainly about exploring the current world of marketing. This yearly theme is divided in four periodic themes: Market Research / Concepting / Marketing / Entrepreneurship
Topics: (Online) Marketing / Market Research / Business Economics / General economics / Sales / Web Development / Data Analytics / Design / New Media & Digital Age / English / Personal branding / Futurology / Leadership / Study coaching

Year 2
The second academic year of MM DBC is all about immersion. Dive into theoretical knowledge – of Marketing Management, Digital, Personality AND creativity. In this second year you also found your own start-up company to get to work on a product or service of your own invention. You do this in a long-term marketing project.
Topics: Neuromarketing / Branding / Psychology & Consumer Behaviour / Big Data Marketing / Storytelling / Web Development / Data Analytics / Digital Management / Community management / Sales / People management / Study coaching

Year 3
The most important elements of year 3 are the internship, and your minor. You are free to choose in which order you do these. The internship is to be arranged by you, either in the Netherlands or abroad. The minor is also one of your own choice. You can choose from the interesting courses at Fontys ACI, Fontys-wide or at another higher educational institution. The minor is also a great opportunity to spend six months of your studies in another country. For example, at one of our 45 global partner universities.

Year 4
The fourth year of your studies has you return to Tilburg for one semester of English Advanced Courses (AC’s). Four of these are mandatory, the other four are of your own choice. You can choose from various courses, among which: Global Citizenship / E-Commerce / Bootstrapping (Design Sprint) / Web Programming / Online Psychology and Neuromarketing
Graduation: MM DBC offers four paths to graduation: Regular essay route / Start-up route / Intrapreneur route / Growth-hacking route
Naturally, each route requires us to assess together if you indeed qualify for the standards of your graduation route.

Career prospects
The labour market awaits you! Many of our students are already approached by companies in their fourth year, and get to work there right after graduating. It’s no surprise, because we forge our students into that one key professional who can serve as the essential bridge between the online and offline world. A specialty that makes you unique among other candidates and will be demanded more and more in the coming years. After all, the digital rise leaves not a single industry untouched.