Sport Management - Milan/Amsterdam | Master in Management of Creative and Cultural Industries

Curriculum

The curriculum of the Major in Sport Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.

During the Master’s Degree Programme, students receive constant support from the Career Service Office that helps them increase their employability and find a curricular internship.

Induction week

The induction week is an introductive week to the Major in Sport Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.

General management

General management courses aim to give all students the necessary business management foundations in order to better understand new concepts that will be introduced during the core and advanced courses. The general management courses provide students with an overview that is highly useful upon entering the job market.

• Business Modelling & planning
• Basics of Marketing
• Accounting in creative and cultural firms
• Strategy
• Performance Measurement
• Organization & people management

Core courses

The core courses introduce students to industry-focused concepts that are specific to this major. These courses provide students with the key principles and skills they need to better understand their chosen sector.

• Value Chain and System of the Sports Sector
• Strategy and Business Planning in the sports sector
• Fan Management
• Sponsorship and partnership in the sport industry
• Organization and Leadership
• E-sports
• Social Media Management
• Customer Experience and Digital Marketing
• Sports event management
• Marketing and Branding in the sports industry
• Retail and merchandising in the sport industry
• Accounting for sports organizations

Advanced courses

The advanced courses provide students with an in-depth perspective on specific aspects of international business, adopting a more practical approach.

• Sustainability & impact Management in the sport industry
• Legal tools in the sports market
• Stadium and sports facilities management
• Media rights
• Financial Management in sports

Challenge

Students will be involved in a challenge aimed at finding innovative solutions to real-life business needs. Each challenge is commissioned by one of the programme’s corporate partners.

Learning Labs

Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions to cultivate intellectual flexibility, develop problem-solving skills, learn to adapt to diverse situations, and refine cross-cultural awareness.

Internship

The curricular internship is generally done at the end of the Major and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. The Career Service Office supports students in their search for internship opportunities, thus helping to broaden their career prospects and giving them the possibility to acquire the necessary work experience, both increasing and improving their skills while expanding their business network.