Advanced Strategic Marketing Management

London Business Training & Consulting

Corso

A London (Inghilterra)

Prezzo da consultare

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00447886904658

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Descrizione

  • Tipologia

    Corso

  • Luogo

    London (Inghilterra)

  • Durata

    9 Giorni

  • Inizio

    Settembre

Upon completion of this course, you will be able to understand:
Three core areas of the marketing environment.
Key characteristics associated with the marketing environment.
PESTLE analysis and how it is used to understand the external environment.
The environmental scanning process.
Porter’s Five Forces industry analysis model.
How to analyse an organisation’s product/service portfolio to aid resource planning.
The strategic planning process and the key influences that shape marketing strategy.
How to analyse current conditions, and formulate marketing strategies.
Different types of strategic marketing goals and associated growth strategies.
Concepts associated with strategic market action.

Sedi e date

Luogo

Inizio del corso

London (Inghilterra)
Seven Pancras Square 7 King’s Boulevard Kings Cross London N1C 4AG - City of London - (London), N1C 4AG

Inizio del corso

SettembreIscrizioni aperte

Profilo del corso

Chief Communications Officers; marketing and communications directors, managers, executives and staff.

certificate

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Opinioni

Materie

  • Branding
  • Management
  • Brand
  • Marketing
  • Marketing management
  • Media
  • Planning
  • Communications
  • Marketing strategy
  • International
  • Market
  • Marketing Communications

Programma

The Marketing Environment
  • Understanding the external environment
  • Understanding the performance environment
  • Understanding the internal environment
  • Marketing audit
Marketing Strategy
  • Strategic marketing planning – activities
  • Implementation
  • Managing and controlling marketing programmes
  • Marketing planning
Market Segmentation and Positioning
  • The STP process
  • Market segmentation in consumer markets
  • Segmentation in business markets
  • Target markets
  • Segmentation limitations
  • Positioning
International Market Development
  • International market development: a growth strategy
  • International competitive strategy
  • International market selection
  • International marketing environment
  • Market entry selection criteria
New Proposition Development and Innovation
  • Product levels
  • Classifying products
  • Product range, line, and mix
  • Product lifecycles
  • Development propositions for products and services
  • Service development
  • The process of adoption
  • Diffusion theory
Price and Customer Value Decisions
  • Price elasticity of demand
  • The concept of pricing and cost
  • The relationship between pricing and propositional costs
  • Pricing management
Configuring the Marketing Communications Mix
  • Selecting the right tools
  • Marketing communications messages
  • The media
  • Other promotional methods and approaches
  • Integrated marketing communications
Digital and Social Media Marketing
  • Evolution of the internet
  • Evolution of social media
  • Digital marketing communications
  • Crowdsourcing
  • Legal and ethical considerations
Branding Decisions
  • How brands work: associations and personalities
  • Brand names
  • Types of brand
  • Branding strategies
  • How to build brands
  • Brand co-creation
  • Sector branding
  • Brand equity

Categorie correlate

Chiama il centro

00447886904658

Hai bisogno di un coach per la formazione?

Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.

Advanced Strategic Marketing Management

Prezzo da consultare

I migliori corsi di Strategie aziendali

Vedi tutti

Vedi tutti