Digital Marketing and Digital Business

Universidad Pontificia Comillas
A Madrid (Spagna)

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Informazioni importanti

Tipologia Corso
Luogo Madrid (Spagna)
Ore di lezione 90h
Durata 1 Mese
Inizio Scegli data
  • Corso
  • Madrid (Spagna)
  • 90h
  • Durata:
    1 Mese
  • Inizio:
    Scegli data
Descrizione

Understand how digital marketing tools are at the service of the digital marketing Plan and how they interact with each other.

Sedi

Dove e quando

Inizio Luogo
Scegli data
Madrid
C/ Alberto Aguilera 23, 28015, Madrid, Spagna
Visualizza mappa
Inizio Scegli data
Luogo
Madrid
C/ Alberto Aguilera 23, 28015, Madrid, Spagna
Visualizza mappa

Domande più frequenti

· Quali sono gli obiettivi del corso?

To provide students with an introductory knowledge of Digital Marketing and Digital Business, as a new way for companies to focus on their clients and potential clients. To introduce the student to new concepts relating to marketing and new technologies, as well as placing digital marketing in the marketing mix of companies. Offer the necessary knowledge to devise, develop, and execute a digital marketing plan for a company. Analyze different tools which allow technologically advanced companies to grow along with their role within the digital marketing plan. To know all the tools which are included in social media and in social business, as well as their main uses and results. To have the appropriate means and resources to analyze digital marketing campaigns, as well as knowledge of the most used KPIs. To teach students to design their own scorecards for measuring the results of digital marketing activities.

· A chi è diretto?

Undergraduate and postgraduate students from Spain or abroad who want to experience internationalization, studying the areas of knowledge covered in depth.

· Requisiti

The following documents must be provided: • Application form • A letter of recommendation from one of the lecturers at your host university. • A photocopy of your passport. • A photocopy of the compulsory medical insurance. • A copy of the confirmation of the bank transfer for payment of the course. • Document which certifies the applicant´s level of Spanish (for students from non-Spanish-speaking countries). Application deadline: Before April 30.

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Ignacio Tobías
5.0 01/03/2015
Il meglio: ICAI es muy exigente, pero estar estudiando este doble grado aquí merece la pena por las muchas oportunidades que tenemos dentro y fuera de la Universidad, incluso desde 1º, y el buen ambiente ayuda mucho. Me motivó a venir el prestigio, el trato cercano, los acuerdos internacionales, y el gran número de prácticas que tienen la mayor parte de asignaturas; aún siguen siendo los aspectos que más valoro.
Da migliorare: nada
Consiglieresti questo corso?:

Cosa impari in questo corso?

Digital Marketing
Piano di marketing
Web analytics

Programma

Introduction to Digital Marketing (20 hours)

The Digital Marketing Plan (20 hours)

Principal Digital Marketing Tools (20 hours)

Web Analytics (20 hours)

90 hours (80 class hours + 10 hours of technical and cultural visits)

· Technical visits to businesses and public and private institutions and bodies relating to the content of the course.

· Cultural visits to the Prado Museum and the Monastery of El Escorial.