Marketing University

Executive Mba

Marketing University
A Roma

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Informazioni importanti

Tipologia MBA
Luogo Roma
  • MBA
  • Roma

Obiettivo del corso: Foundations of business performance. Leading high performance organizations. Micro/Macro economics. Quantitative decision making.

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Dove e quando
Inizio Luogo
Via degli Aldobrandeschi, 191, 00163, Roma, Italia
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Inizio Consultare
Via degli Aldobrandeschi, 191, 00163, Roma, Italia
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Foundations of business performance

Understand the ingredients for successful team building. Analyse major issues facing different functional business areas. Develop a basic knowledge and capability for integrating business decisions across functional business areas, using systems for information and decision support, and the combination of experienced judgement and coordinated analysis.

Leading high performance organizations

Differentiate and integrate complex concepts of team and teamwork. Understand the organizational context in which teams operate. Understand how individual, group, and organizational mindsets affect team performance.

Micro/Macro economics

Use simple microeconomic models to understand choices for: individual demand decisions, firm outputs, pricing decisions, incentive conflicts, impact of different market structures, structure of the production process.Understand the impact of macroeconomic environment (e.g. economic growth, government and trade deficits, & monetary and fiscal policy) on strategic organizational decisions.

Quantitative decision making

Understand and use a conceptual framework for rational decision-making using: univariate statistics, statistical process control, two-sample tests, analysis of variance, linear regression, correlation, and multiple regression. Apply models to problem situations. Use the computer efficiently and effectively as a statistical tool.

Marketing management

Understand the core concept and principles of marketing from a managerial perspective, in both a corporate and entrepreneurial business environment. Develop a model of managing relationship between the enterprise and its external customers, suppliers, employees, partners, and investors. Compare traditional methods of selling to maximize profit with contemporary methods of creating, producing, delivering, and realizing value. Design and implement appropriate and effective marketing strategies.

Financial reporting & analysis

Understand accounting principles and report accounting information. Analyse an organization's financial, investment, and operating activities. Interpret cash flow statements. Understand the time value of money and its use in financial analysis. Read, understand, and analyse corporate Annual Reports to stockholders.

Customer marketing

Cover the customer marketing three main phases: audit, improving and check. Focuses on the customer marketing process, how to upgrade customers, the Customer Marketing Pyramid; how analyse Customer Value per Customer Pyramid Segment, the Customer Rating the Actual and the Potential Pyramid. Pays attention to calculating the revenue and the profitability of individual customers.

Business communication

Oral presentation. Understand the importance of presentation skills. Apply basic presentation techniques (e.g. eliminate the noise). Identify personal weaknesses in presentational skills. Develop a plan for improving those skills. Business writing. Identify the most important element of communication. Use a model for organizing any communication. Draft letters, research results, memos, or management reports. Use different format techniques to increase effectiveness. Review and edit paragraphs, sentences and words following specific writing styles guidelines. Teach writing through editing.

Managing technological change

Understand how technology affects: the strategic direction of organization, the dynamics of industries and the competitive position of organization, the management of innovations.

Strategic MIS

Plan, launch, and manage an IT-based business through: analysis and development of business plan, financial projections and capital acquisition, protecting intellectual properties, alliances and outsourcing, exit strategies.

Management of operations

Understand production and operations management – with emphasis on just-in-time responses - for: forecasting, inventory and supply chain management, scheduling, quality assurance.

Financial management

Interpret financial statements. Assess an organization's financial environment. Calculate risks and returns on investments, discounted cash flows, bond & stock values, derivates, and the cost of capital. Prepare a capital budget. Understand the key elements of international finance.

Managerial accounting

Calculate and forecast different types of cost including: fixed, variable, and semi-variable; overhead; inventory; product and period. Use different methods of cost calculation, e.g. process, direct, activity-based, Cost-Volume-Profit, and standard costing. Prepare operating budgets.

Value strategic management

Focuses on defining customer value and customer value segmentation. Pays particular attention to the micro-features of given quality and to the supply chain. Special emphasis is given to the customer value management, the CVM Pyramid and to investment decisions based on buyer behaviour.

Marketing research - information systems

Understand issues in the selection, development and application of computerized info systems including: hardware, software, database and IS design. Particular attention is paid to Internet, Intranets, and telecommunications in expanding reach and range of org. and to data warehousing, data mining and electronic commerce use IS to create competitive advantages.

Advanced financial management

Forecast a firm's financial statements to determine long term financing needs. Assess a firm's working capital position and determine short-term financing needs. Determine the value of a firm using discounted cash flow and price multiple methods. Analyse the lease-versus-buy decision for capital equipment. Understand how global issues affect a multinational firm's financial decision.

EFQM excellence model

The EFQM Excellence Model is a non-prescriptive framework based on nine criteria. Five of these are 'Enablers' and four are 'Results'. The 'Enabler' criteria cover what an organisation does. The 'Results' criteria cover what an organisation achieves. 'Results' are caused by 'Enablers' and feedback from 'Results' help to improve 'Enablers'. The Model, which recognises there are many approaches to achieving sustainable excellence in all aspects of performance, is based on the premise that: «Excellent results with respect to Performance, Customers, People and Society are achieved through Leadership driving Policy and Strategy, that is delivered through People Partnerships and Resources, and Processes».

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