Fashion Communication

At BAU Rome, you will learn the essentials of fashion writing, image and brand design, digital PR and social media management, new apps and metrics for successful trend-spotting/setting …and how to brand yourself. Creative Labs and real life simulations under the supervision of Paola Vee (Journalist, leading expert of digital communication and Editor in chief of Les Cahiers Fashion Marketing) will be combined with testimonials by keynote influential bloggers, journalists, specialists of digital fashion and in-company visits. This course can suit a variety of interests and participants’ profiles and be designed for marketing and communication students who want to understand more about fashion in the digital age or for bloggers and start-up entrepreneurs who want to become influential trend-spotters and trend-setters in any sector.