Viral Marketing for Start-ups

BAU Rome International Academy
A Roma

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Informazioni importanti

Tipologia Scuola di specializzazione
Luogo Roma
Ore di lezione 42h
Durata 3 Mesi
Crediti 6
  • Scuola di specializzazione
  • Roma
  • 42h
  • Durata:
    3 Mesi
  • Crediti: 6

Developments of the last decade have changed the practice of marketing more than at any time since the commercialization of television, and are creating opportunities for new entrepreneurs and pioneers. Search engine marketing, and viral propagation of digital video advertising can drive outbound and inbound demand by minimizing fixed costs; therefore it is nowadays the most used marketing tool to reach target audience, determine appropriate tactics, execute the plans and measure results. This
course explores the reasons why viral marketing is appropriate for start-ups and new products through the analysis of successful digital businesses and new ventures.


Dove e quando

Inizio Luogo
Via VI Novembre 114, 000187, Roma, Italia
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Inizio Consultare
Via VI Novembre 114, 000187, Roma, Italia
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Domande più frequenti

· Quali sono gli obiettivi del corso?

1 - learn master techniques and frameworks related to the use of digital networks. 2 - learn how to conduct customer acquisition activities involving search engine and viral tools which minimize. 3 - gain an understanding of the most important entrepreneurial and marketing applications involving digital marketing tools. 4 - learn the strategies for the use of social marketing in order to conquer market share.

· A chi è diretto?

This course can suit a variety of interests, especially if you are building a start-up or a small business and if you want to become a digital Entrepreneur or a Jedi of Video Advertising.

· Requisiti

Min. 5.5.IELTS/69TOEFL is appreciated, but not mandatory.

· In cosa si differenzia questo corso dagli altri?

This course requires 42 contact hours. It can be completed in short intensive formats of 2-4 weeks or in a 3-month term, combined with city and culture tours, languages and other courses. Discount up to 40% if take 2 or 3 other courses of the Academy is available.

Cosa impari in questo corso?

Produce a branded video content
Make it viral in the Social Web



is Co-founder and Europe VP Sales for Ebuzzing, a European leading company for online video advertising, and has built a reputation as a successful entrepreneur in the digital advertising field. Author, speaker and professor he has a ten years experience within online adv agencies. In 2007 he founded Promodigital, a company which in a very short time became a leader in the Italian market for buzz marketing and in 2010 was bought by the French group Wikio. Forerunner of events like viral and online advertising videos, Andrea has written two best sellers, “Viral Video” and “Buzz Marketing into S


Introduction to the Web Communication: the 6th powerPeople are the Brand; Web 2.0 and User Generated content vs Traditional Media. Online Branding, Brand Image vs Reputation Word of Mouth and Communication P2P. Buzz Marketing, from early adopters into opinion leaders. Video Seeding, platforms and buzz legends. Ethical Issues in social media communication. Content is king, distribution is queen: how to trigger viral communication. Financing creative ideas and start-ups in the new economy. How to sell and protect your ideas in the new economy. Viral Videos and branded content production. How to create brand identity with MVP. Video editing software. Analyzing viewers’ feedback based on facial expressions.

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