The Marketing in You

SDA Bocconi School of Management
A Milano

3.400 
+IVA
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Informazione importanti

  • Corso
  • Livello avanzato
  • Milano
  • Durata:
    2 Giorni
Descrizione


Rivolto a: Senior managers from across all sectors that want to incorporate current innovation and best practices in marketing management and who posses a high-level of business English.

Informazione importanti
Sedi

Dove e quando

Inizio Luogo
Consultare
Milano
via Bocconi 8, 20136, Milano, Italia
Visualizza mappa

Cosa impari in questo corso?

Marketing
Retailing

Professori

docente SDA Bocconi
docente SDA Bocconi
esperto in materia

Programma

Highlights
- Renewed vision of the marketplace: identifying current marketing challenges, organization and evaluating distribution channels, and measuring the contributions to the business model.
- Brand management: evaluation, publicity without advertising, strategy, and current "hot" brands.
- Marketing ROI: measuring productivity and determining the real bottom-line value of marketing.
- Marketing and the customer: not all customers are created equally, programs and systems achieving securing customer loyalty.

Design for
Senior management from across all sectors that want to incorporate current innovation and best practices in marketing management and who posses a high-level of business English.

Teaching model
A forum for senior executives, encompassing all the value that a top business education schools can provide.
Based on a high-level of interaction, the exchange of opinions among participants and moderated debates on leadership techniques. Presentations will have clear real-word applications and offer new concepts that work and behavior models that improve performance.


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