The Marketing in YouSDA Bocconi School of Management
- Livello avanzato
Cosa impari in questo corso?
- Renewed vision of the marketplace: identifying current marketing challenges, organization and evaluating distribution channels, and measuring the contributions to the business model.
- Brand management: evaluation, publicity without advertising, strategy, and current "hot" brands.
- Marketing ROI: measuring productivity and determining the real bottom-line value of marketing.
- Marketing and the customer: not all customers are created equally, programs and systems achieving securing customer loyalty.
Senior management from across all sectors that want to incorporate current innovation and best practices in marketing management and who posses a high-level of business English.
A forum for senior executives, encompassing all the value that a top business education schools can provide.
Based on a high-level of interaction, the exchange of opinions among participants and moderated debates on leadership techniques. Presentations will have clear real-word applications and offer new concepts that work and behavior models that improve performance.