Master in Marketing, Communication and New Media

Alma Graduate School
A Bologna

14.800 
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Informazione importanti

  • Master I livello
  • Bologna
  • Durata:
    12 Mesi
Descrizione


Rivolto a: The Master in Marketing, Communication and New Media teaches young managers how to integrate the techniques of accounting and business & trade marketing with the specific skills related to the area of marketing and communication.

Informazione importanti
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Dove e quando

Inizio Luogo
Consultare
Bologna
Via degli Scalini, 18, 40136, Bologna, Italia
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Programma

The Master of Marketing, Communication and New Media is open to all graduates interested in learning the most advanced technological solutions to support the processes of marketing and communication, designing and implementing marketing plans and communication systems.

Core topics of study in this Master of Marketing, Communication and New Media degre include:

  • Accounting
  • Corporate Communication
  • Information Technology
  • Marketing and Marketing Research
  • Business and Trade Marketing
  • Integrated Communication Planning
  • Strategic positioning and online/offline reputation
  • Web Technologies
  • Industry Structure of Digital Communication
  • Search Marketing and Web Analytics for Business
  • Digital Interactive Marketing

Masters graduate will possess tools to address all activities related to market research and business communication, in the areas of production and services, public administration and in any other organization, including non-profit organizations that operate in this area. They can expect to find jobs in the communication and marketing departments of service and manufacturing enterprises, public administration companies and consulting firms.


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