Specialised Master in Management for Digital Publishing

ESCP Europe
A Paris (Francia)

14.800 
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Informazioni importanti

Tipologia Master
Luogo Paris (Francia)
Durata 13 Mesi
Inizio Scegli data
  • Master
  • Paris (Francia)
  • Durata:
    13 Mesi
  • Inizio:
    Scegli data
Descrizione

The Specialised Master (MS) in Management for the Publishing Industry at ESCP Europe, in partnership with ASFORED (France’s leader in training for the publishing industry), responds to the needs of those excelling in this field.

It is geared towards participants from various backgrounds, from sciences to literacy, who are passionate about the written word and the broadcasting of knowledge. The graduates will gain knowledge at a managerial level in the sector of Management for the Publishing Industry.
The course content focuses on a cross-disciplinary and multi-skill approach, covering all aspects of the profession including: cultural, political, economical, graphical, technological, promotional, commercial and international dimensions.

Sedi

Dove e quando

Inizio Luogo
Scegli data
Paris
79 A venue de la Republique, 75011, (75) Paris, Francia
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Inizio Scegli data
Luogo
Paris
79 A venue de la Republique, 75011, (75) Paris, Francia
Visualizza mappa

Domande più frequenti

· Quali sono gli obiettivi del corso?

The objective of the Master is to understand, to follow and to anticipate the main developments within the market; to provide high level professionals (BAC +5, or certain applicants with professional experience) with the skills to be able to: develop a strategic vision of the sectors in which they are interested, offer a global and innovative approach to management and content management, understand a global view of operations, contribute to the development, the future and the renovation of markets.

· A chi è diretto?

Academic background: Business: 32% Litterature and Philosophy: 26% Economics & Finance: 21% Humanities and Social sciences: 11% Political sciences: 5% Law: 5% 11% international students 68% women, 32% men

· Requisiti

Holders of a first Master's degree. Holders of a Bachelor degree (240 ECTS) : with a minimum of 3 years professional experience Holders of a Bachelor degree (240 ECTS) without professional experience (less than 30% admitted)

Cosa impari in questo corso?

Publishing industry
Strategy market
Publishing business
Models publishing
Legal risks
Elaboration management
Storia della letteratura
Narrativa
Publishing
Editing e correzione di bozze

Programma

Course modules

Courses are taught by ESCP Europe faculty and publishing industry professionals. Their respective expertise complements the conceptual approaches of courses which cover. Are also included numerous meetings with professionals in this sector and alumni of the programme.

Main areas covered:

  • Publishing Policy and Project Elaboration
  • Development Strategy and new Business Models
  • Management and Publishing Business Models
  • Publishing Legislation and Legal Risks
  • Production Management and Purchasing Strategy
  • Marketing for the Publishing Industry
  • Artistic Management
  • Digital Publishing and the different types of mediums
  • Editing Techniques
  • Principles of Supply Chain
  • Entrepreneurship
  • Personal Development and Managing Change

Modules (List may be subject to changes):

Publishing Policy and Project Elaboration
Principles of management
Editorial management

Development Strategy and new Business Models
Economics
Strategy
Issues and prospects in publishing
Digital issues
Digital impact on school publishing
New business models

Management and Publishing Business Models
Accounting editorial management: "CEP" and business plan
Accounting
Finance
Functioning of an executive committee
Financial business models in digital publishing

Publishing Legislation and Legal Risks
Publishing rights in literature
Use of publications and intellectual property rights
Internet risk

Production Management and Purchasing Strategy
Editorial production and purchasing strategy
Digital delivery purchase
English focused on edition

Marketing for the Publishing Industry
Marketing
Marketing and book commercialisation
Artistic management
Artistic management
Iconographic practices

Digital Publishing and the different types of mediums
Digital production and graphic chain

Editing Techniques
Editing preparation
Co-editing

Principles of Supply Chain
Digital book diffusion
Distribution / Paper book diffusion
Printer's visit

Entrepreneurship
Entrepreneurship stakes
Entrepreneurship in edition

Personal Development and Managing Change