Usability and Webanalitics

UNIVERSITÀ DELLA SVIZZERA ITALIANA
A Mendrisio (Svizzera)

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Informazioni importanti

Tipologia Corso
Inizio Mendrisio (Svizzera)
Inizio lezioni Flessible
  • Corso
  • Mendrisio (Svizzera)
  • Inizio lezioni:
    Flessible
Descrizione

Descrizione The course deals with the relationship between hypermedia products (e.g.: websites, mobile apps) and their users, analyzing effectiveness/efficiency/user satisfaction: usability, as well as actual usages: webanalytics. Usability will be approached taking into account both expert inspections as well as user testing, dealing in particular with such tools as heuristics and user scenarios. Also eye-tracking techniques will be presented and discussed. Webanalytics will consider several online communication outlets, ranging from websites and mobile apps to Facebook pages/groups, videos, Twitter, newsletters etc. The course will also present a holistic model, encompassing both usability and webanalytics, called UsERA, and based on Austin’s model of communication.

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Dove e quando

Inizio Luogo
Flessible
Mendrisio
Tessin, Svizzera
Visualizza mappa
Inizio Flessible
Luogo
Mendrisio
Tessin, Svizzera
Visualizza mappa

Cosa impari in questo corso?

Hypermedia products
Webanalytics

Programma

Descrizione

The course deals with the relationship between hypermedia products (e.g.: websites, mobile apps) and their users, analyzing effectiveness/efficiency/user satisfaction: usability, as well as actual usages: webanalytics. Usability will be approached taking into account both expert inspections as well as user testing, dealing in particular with such tools as heuristics and user scenarios. Also eye-tracking techniques will be presented and discussed. Webanalytics will consider several online communication outlets, ranging from websites and mobile apps to Facebook pages/groups, videos, Twitter, newsletters etc. The course will also present a holistic model, encompassing both usability and webanalytics, called UsERA, and based on Austin’s model of communication.

The assessment will be undertaken in a form of collaborative group projects (30%) and a written exam (70%).

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