BAU Rome International Academy

FASHION & LUXURY BRANDS DESIGN

BAU Rome International Academy
A Roma

2.000 
IVA Esente
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Informazioni importanti

Tipologia Master
Luogo Roma
Ore di lezione 120h
Durata 12 Settimane
Crediti 30
  • Master
  • Roma
  • 120h
  • Durata:
    12 Settimane
  • Crediti: 30
Descrizione

This Program is to prepare designers, creative people, managers and entrepreneurs who want to understand the critical success factors of the fields of excellence of the Made in Italy brand, and meet oustanding representatives of the Italian clothing, accessories, furniture, food, hotel and entertainment industry

Strutture (1)
Dove e quando

Luogo

Inizio

Roma
Visualizza mappa
Via VI Novembre 114, 000187

Inizio

Consultare

Domande e risposte

Comunicaci i tuoi dubbi,altri utenti potranno risponderti

Chi vuoi che ti risponda?

Pubblicheremo solo il tuo nome e la domanda

Cosa impari in questo corso?

Event management
Cinema and fashion
Social media marketing
Italian luxury
Brand design
City&culture
Design Thinking
Fashion design
Intellectual Property Law
Viral marketing

Professori

ANDREA  FEBBRAIO
ANDREA FEBBRAIO
Professore

is Co-founder and Europe VP Sales for Ebuzzing, a European leading company for online video advertising, and has built a reputation as a successful entrepreneur in the digital advertising field. Author, speaker and professor he has a ten years experience within online adv agencies. In 2007 he founded Promodigital, a company which in a very short time became a leader in the Italian market for buzz marketing and in 2010 was bought by the French group Wikio. Forerunner of events like viral and online advertising videos, Andrea has written two best sellers, “Viral Video” and “Buzz Marketing into S

Joe Santangelo
Joe Santangelo
Professore

Joe Santangelo is currently the Head of Development for Foreign Markets at Petroltecnica S.p.A. (Italian oil and gas solutions provider) and Vice President of MPT S.p.A, Turkish joint venture company based in Istanbul. As Manager of Business Development, Mr. Santangelo has trained his Turkish and Italian sales team in the following areas: Global Management, Strategic Management, Market Assessment and Benchmarking, Sales Management, Decision Making, Cross-Cultural Negotiations, International Commercial Law. From 2009 to 2011 he was National Sales Director at ATS Mobility.

Mariangela Salafia
Mariangela Salafia
Professoressa

She is an expert of integrated marketing communication. Graduated in Economic Sociology (2003) at the University of Rome “La Sapienza”, in 2005 she earned an MBA at the European School of Economics, with specialization in International Marketing, and in 2010 she completed at UCLA a certificate in Digital Communication, PR and Branding strategies.

Programma

With this Program you will learn how to design Fashion and Luxury brands with an Italian mindset and by focusing on the following principles :
LESS IS MORE. New luxury&fashion products need to be intuitive, with frills kept to a minimumIDENTITY. Consumers want luxury&fashion brands to have a point of view and feel they offer tailor-made products, experiences and scalable platforms that empower future users not just to consume goods, but to find solutions to their problemsFOCUS ON SERVICE. People want max aestethics coupled with functionality and perceive that design is not just to make them buy, but to actually improve their overall experienceWHAT’S OLD IS NEW AGAIN. Many luxury&fashion brands are recuperating their heritage and classic designs using faded labels, script lettering, shapes and materials that give off “vintage vibes”DESIGN FROM WITHIN. People are growingly aware that by buying what you offer, they are endorsing and participating of the success of your brand, so want to know everything about it, sources, materials, values, mission and vision of the founders, management practices, focus on the environment.

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