Global Master for Luxury Business Professionals
Master
Blended a Milano
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Descrizione
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Tipologia
Master
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Metodologia
Blended
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Luogo
Milano
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Durata
12 Mesi
The success of a luxury brand is strongly dependent on successful management strategies, techniques, and approaches that are potentially able of generating value to customers, brands, and other stakeholders. It is vital that luxury managers are equipped with the right skills to manage a brand in a booming economy and during downturns. Luxury brands are very slow in imbedding digital strategies into their business models and values chains, and a process of digital transformation is urgently needed to ensure that luxury value is realized, thus balancing the needs, and meeting the expectations of various stakeholders.
With the aim of fulfilling this growing need in the Luxury Business Management scenario, MIP Politecnico di Milano and Istituto Marangoni have decided to collaborate in the joint development of the Global Master for Luxury Business Progessionals – a 12-month modular programme – which awards participants with an MIP diploma and a Diploma Certificate issued by Istituto Marangoni.
Sedi e date
Luogo
Inizio del corso
Inizio del corso
Profilo del corso
Laurea triennale + esperienza lavorativa
The international course Global Master for Luxury Business Professionals aims to train professionals who already work in the field (or are interested in starting a new career) on its latest developments and shifts. In a sector continuously evolving and adapting to the updated needs and behaviors of its consumers, it is key to be trained on the main features and characteristics of luxury brands, and how new technologies and the digital experience have become a predominant asset. Furthermore, participants will learn about how luxury brands have updated their business models through new practices such as disruptive innovation and experiential marketing – as well as the unique opportunity to experience first-hand how luxury is managed in key world capitals such as Milan, Paris and London.
The programme is aimed at developing the competences of current and future managers of Luxury Industry in managing luxury businesses, and improving their approaches to risk management, decision making, and leadership. It provides participants with ample opportunities to engage and interact through different projects, and tasks, with various industry speakers, academics, industry experts, analysts, and consultants from the luxury world, thus engaging the academic and practical aspects of luxury management in an integrated manner.
Thanks to the Schools’ unique partnerships, students will enter into direct contact with companies, through business seminars, lectures and company visits.
Opinioni
Materie
- E-business
- Management
- Luxury
- Moda
- Master
Programma
The Global Master for Luxury Business Professionals students can also benefit from the support of the Career Development Office (CDO) which allows them to work on their self-branding, on their soft skills as well build a relevant professional network.
These activities are proposed to participants in order to help them to:
- Grow as a person and as a manager
- Develop soft skills: the art of negotiation, public speaking, leadership
- Build a solid network of interpersonal relationships
- Manage a career boost
Among the services offered:
- CV Counselling
- Free access to a Global Network of Career Websites
- One-to-one career advice meetings
- Seminars on Career Strategy and Career 4.0
- Networking events with employers, such as Business Talks or Company Presentations
- Access to a Job Board.
Hai bisogno di un coach per la formazione?
Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.
Global Master for Luxury Business Professionals