CORSO MANAGER DI OFFERTE TURISTICHE INTEGRATE

The lessons are held according to the logic of "learning by doing", the program foresees the adoption and the alternation of "active" learning methodologies such as: coaching, project work, case study, laboratory and seminars.

In addition, participants will be entitled to 3 months free help desk for the evaluation of drafts or project ideas.

Classroom lessons are divided into two consecutive weekly meetings that will take place at the Formamentis office in Naples.

Module 1 - Doing tourism today: scenarios, trends, evolutions, GAP.

Module 2 - Territorial governance: territorial evaluation and analysis.

Module 3 - Design of a tourist package.

Module 4 - Marketing of tourist destinations: strategies, tools and methodologies.

Module 5 - The communication plan and its communication strategies.

Module 6 - How to structure and manage an integrated tourism promotion proposal.

Module 7 - Tourism english.

The completion of the course is the elaboration of a project work, 20 hours of internships and outbound orientation.