MARKETING: BRAND MANAGEMENT AND LICENSING
Corso
A Padova
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Descrizione
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Tipologia
Corso
-
Luogo
Padova
Creation of a Brand Management Project: through extensive research and personal passion, students work in groups of min. 2/max. 3 students by selecting an existing, strong, international Brand and Licensee/Co-Marketing Partner, thereby developing a new, innovative and coherent Product(s) to be launched through strategic planning in key international markets.
A final written Report and oral Presentation in English are made by the Groups.
Sedi e date
Luogo
Inizio del corso
Inizio del corso
Opinioni
Materie
- Brand management
- Brand
- Management
Programma
•Brand Mission, Values and Identity
•Brand Equity Valuation and the Creation of Strong Brands
•The Licensing Contract
•Brand Extension in the Fashion Industry
•Case Study: Giorgio Armani Group
•Brand Licensing Planning and Project
•The Project Presentation
•Brand Positioning
•The Creative Project and Brand Communication
•The Licensor – Licensee Relationship
•Case Study: Ralph Lauren, Inc.
•The Operations Plan
Hai bisogno di un coach per la formazione?
Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.
MARKETING: BRAND MANAGEMENT AND LICENSING