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Anglia Ruskin University

Marketing MSc

Anglia Ruskin University
A Cambridge ()

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Informazioni importanti

Tipologia Corso post laurea
  • Corso post laurea
Descrizione

What’s the secret of successful marketing? Our MSc explores the art and science of marketing, and the techniques that successful professionals use. Join us, sharpen your skills and open up an exciting career.

Our course will suit you whether you’re already working in marketing, or new to the subject and hoping to move into a marketing role in the future.

Marketing has expanded beyond anyone’s expectations with the advent of mobile communications and social media. Our course has been designed to make sure you gain a good grasp of these new technologies, as well as more traditional marketing techniques such as conducting market research and communicating effectively across a number of channels.

More than ever before, organisations are demanding proof that their marketing is working. And so we also look at measurable and classifiable marketing techniques, and aim to give you the skills and knowledge to quantify and qualify your marketing campaigns.

Our course brings you into close contact with a wide range of specialists from the fields of business and marketing. Many of our tutors maintain close links with the Chartered Institute of Marketing (CiM), and our course follows the Institute's guidelines.

Da tener presente

· Quali sono gli obiettivi del corso?

Professionals with digital marketing skills are in high demand. You could choose to work in a marketing agency or digital communications company, or you may find a role with the in-house marketing department of a company in a different field.

· Requisiti

A first degree of 2:2 or above in a relevant subject, or a degree of 2.2 or above in any subject plus relevant experience. If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 ( Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.

· In cosa si differenzia questo corso dagli altri?

You'll benefit from resources and facilities specifically designed for our marketing and business students. They include an innovative, computer-based 3D marketing simulation game that allows you to engage with key concepts of marketing. More generally, Lord Ashcroft International Business School is one of the largest business schools in the east of England. You'll be able to use our state-of-the-art teaching and learning facilities, study areas, campus libraries with online databases containing professional journals, plus our Virtual Learning Environment (VLE) through which you can access study resources and help.

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Cosa impari in questo corso?

Branding
e-Business
Product marketing
Management
Web marketing
Brand management
Marketing
Direct marketing
Decision making
International Marketing
Digital Marketing
Media marketing
Communications
Marketing strategy
IT Management
Marketing Communication
Skills and Training
Campaign Planning
Marketing Advertising
Sales Marketing
Target markets

Programma

Modules & assessment

Core modules
  • Research Methods for Business and Management
  • Marketing Planning
  • Principles of Marketing Management
  • Digital Marketing Communications
  • Marketing Strategy Simulation
  • International Marketing and Brand Management
  • Postgraduate Major Project
Assessment

We’ll assess you in a number of ways to make sure you acquire a solid understanding of both the theoretical and practical elements of marketing. You'll carry out individual assignments and group presentations through which you can demonstrate your newly-acquired skills, such as data management and manipulation and the synthesis of ideas.

This is a 12, 15 or 24 month programme

Please note that modules are subject to change and availability.

Ulteriori informazioni

Course duration: 12-15 months full-time, 24 months part-time.

Course fees:

UK & EU students, 2016/17 (per year) £7,100

UK & EU students, 2016/17 (per year part time) £3,550

International students, 2016/17 (per year) £11,200

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