Digital Innovation Management | Master in Digital Transformation for Corporate and Business Strategy
Master universitario di primo livello
A Roma
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Lead the Digital Future: Transform Business with Technology-Driven Strategies
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Tipologia
Master I livello
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Modalità di studio
Tempo pieno
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Lingue
Inglese
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Luogo
Roma
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Durata
12 Mesi
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Inizio
21/09/2026
The digital ecosystem impacts every business: the transformation affects organisational structures, brand positioning, customer experience, marketing and communication strategies, as well as the integration of back-end processes.
IT providers and agencies are devoting substantial resources to support businesses to carry out impactful digital initiatives and succeed in their digital transformation process.
This Programme develops digital capabilities, managerial skills and leadership techniques required to succeed in firms operating in the digital ecosystem or in businesses undergoing a digital transformation process.
Informazioni importanti
Per iscriverti a questa formazione devi avere uno dei seguenti titoli di studio: Laurea Triennale o Master di I livello, Dottorato, Master di II livello, Laurea Magistrale
Sedi e date
Luogo
Inizio del corso
Inizio del corso
Profilo del corso
The he Major in Digital Innovation Management aims to prepare professionals capable of:
- adapting corporate strategies through the implementation of integrated services and products;
- adding value to companies, contributing to the development of innovative ideas;
- building T-shaped capabilities, providing the business foundation to leverage digital expertise and become industry leaders;
- creating and protecting a company’s web reputation, adopting new digital communication channels;
- extract, interpret and protect information coming from complex data analysis;
- reinventing the customer experience, exploiting new digital channels and techniques useful for the whole organisation;
- reengineering operational processes, gaining a wide understanding of the potential changes in firm practices to adapt to new digital technologies;
- understanding the protection methods expected by cyber law.
The Major in Digital Innovation Management is aimed at recent graduates — or those graduating soon — interested in developing competencies in the industry.
Undergraduate degree in any discipline.
The Major in Digital Innovation Management is a one-year Master of Science equivalent to “Master Universitario di I livello” in accordance with the Italian university system. It provides students with at least 65 ECTS – European Credit Transfer and Accumulation System. At the end of the Programme, the Master’s Diploma “Master Universitario di I livello” will be conferred to participants who have passed exams or others assessment tests envisaged in the study program.
The programme puts students on career paths in a wide range of organisations in the industry, in positions such as:
- Digital Marketing Manager
- Data Analytics Manager
- Innovation Manager
- Digital Transformation Manager
- Project Manager
- Business Transformation Manager
- AI Manager
- Strategic Consultant
- IT Tech Strategic Consultant
- Customer Experience Manager
- Business Development Manager
- HR experience manager
- Digital Reputation Manager
- Digital Sales Manager
- ESG Manager
- Technology Partnerships Manager
- Product Development Manager
To enrol in The Major in Digital Innovation Management, candidates must pass the admission test, which assesses their skills, motivation and potential. The test will be taken remotely.
Opinioni
Successi del Centro
Tutti i corsi devono essere aggiornati
La media delle valutazioni dev'essere superiore a 3,7
Più di 50 opinioni degli ultimi 12 mesi
15 anni del centro in Emagister.
Materie
- Brand
- E-business
- Leadership
- Management
- Project financing
- Project management
- Leadership management
- Budgeting
- Leadership di progetti
- Pianificazione e organizzazione
- Pianificazione Strategica IT
Programma
Curriculum
The curriculum of the Major in Digital Innovation Management is designed to ensure and support the progressive professional and personal growth of students who benefit from a productive learning experience: lessons, case studies, group work sessions, and a high-level faculty comprised of both academics and professionals.
During the Major in Digital Innovation Management, students receive constant support from the Career Service Office that helps them increase their employability and find a curricular internship.
Induction week
The induction week is an introductive week to The Major in Digital Innovation Management during which students can settle in and familiarise themselves with life on campus. Ice-breaking labs, seminars, workshops, and presentations allow students to meet their classmates and get a better idea of the services offered by Luiss Business School, as well as curricular and extracurricular activities.
General management
The general management courses aim to give all students the necessary business management foundations in order to better understand new concepts that are introduced during the core and advanced courses. The general management courses provide students with an overview that is highly useful upon entering the job market.
- Accounting
- Finance
- Organisation & People Management
- Economics of Strategy
- Basics of Marketing
- Business Law
- Strategy
Core courses
The core courses introduce students to industry-focused concepts that are specific to this major. These courses provide students with the key principles and skills they need to better understand their chosen sector.
1 Tech Trends And Business Corporate Implications
- Digital Transformation
- Technology Landscape and Major Trends
- New Regulatory and Legislative Framework
- Digital Economics
2 Strategic And Operational Toolkits For An Effective Transformational Journey
- Data Architecture & IT Stack Structures
- Business Transformation Playbook
- Digital Marketing and Customer Experience
3 How To Embrace Innovation To Be “Ahead Of The Curve”
- Innovation Management
- New Ways of Working
- Digital Product/solution Development
- Re-engineering Operational Processes
4 New Leadership Skills To Handle Organizational Challenges
- Digital Leadership
- Manage business digitization challenge: predict the organizational impact
- New Jobs, New Skills, New HR Paradigms
Other activites
- Coding Lab
- Fintech Lab
- New technology Lab
- AI: Re-designing Processes and Go-To-Market
Learning Labs
Learning labs focus on personal development. During the programme, students develop cross-functional and soft skills by attending sessions to cultivate intellectual flexibility, develop problem solving skills, learn to adapt in diverse situations and refine cross-cultural awareness.
Internship
The curricular internship is generally done at the end of the Major and represents an opportunity for students to combine theory and hands-on experience, coming into direct contact with professionals working in the industry. The Career Service Office supports students in their search for internship opportunities, thus helping to broaden their career prospects and giving them the possibility to acquire necessary work experience, both increasing and improving their skills while expanding their business network.
Field project
The field project is a great opportunity for students to put into practice the knowledge and competences acquired during the Major. Each type of field project helps students to move faster in their career path. Students will combine theory and practice, build professional connections, gain relevant work experience, strengthen their creative and analytical skills, thus increasing their future employability.
The field project can be one of the following:
- internship: from educational training to reality, students participate in an internship that follows the educational programme
- entrepreneurial project: students develop their own business idea, from the idea creation to the business plan and go-to-market;
- research project:students develop a research-based project on a subject selected with faculty members
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Digital Innovation Management | Master in Digital Transformation for Corporate and Business Strategy