Digital Innovation Management
Master
A Roma
Hai bisogno di un coach per la formazione?
Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.
Descrizione
-
Tipologia
Master
-
Lingue
Inglese
-
Luogo
Roma
-
Durata
12 Mesi
-
Inizio
23/09/2024
The digital ecosystem impacts every business. The resulting transformation affects organizational structures, brand positioning, the customer experience, marketing and communication strategies and the integration of back-end processes. IT providers and agencies are devoting substantial resources to support businesses to execute impactful digital initiatives and succeed in the digital transformation process.
This program is designed for talented graduates looking to build the distinctive capabilities and valuable knowledge required to merge business and technology-driven strategies. It develops digital capabilities, managerial skills and leadership techniques for succeeding in firms in the digital ecosystem or in businesses undergoing a digital transformation process.
Informazioni importanti
Per iscriverti a questa formazione devi avere uno dei seguenti titoli di studio: Laurea Triennale o Master di I livello o all'ultimo anno, Dottorato, Master di II livello, Laurea Magistrale o all'ultimo anno
Sedi e date
Luogo
Inizio del corso
Inizio del corso
Profilo del corso
The Master provides students with 60 ECTS credits.
It prepares professionals to:
Adapt corporate strategy through the implementation of integrated services and products.
Add value in companies, contributing to the development of innovative ideas to exploit digital tools and implement new business models.
Build T-shaped capabilities, providing the business foundation to leverage digital expertise and become industry leaders.
Create and protect a company’s web reputation, adopting new digital communication channels.
Extract, clean, interpret, communicate and protect information coming from complex data analysis.
Reinvent the customer experience, exploiting new digital channels and techniques useful for the overall organization, from marketing to sales to distribution.
Reengineer operational processes, gaining a wide understanding of the potential changes in firm practices to adapt to new digital technologies.
Understand the threats of cyber riskand the protection methodologies expected by cyber law.
Students with a BA who want to integrate theoretical and practical knowledge in order to start a career in the digital ecosystem, including consulting firms, IT providers and digital agencies. Fluent English and personal motivation are required.
Undergraduate degree in any discipline.
To enrol in the Major, candidates must pass the admission test, which assesses their skills, motivation and potential. The test can be taken on site or remotely.
Opinioni
Successi del Centro
Tutti i corsi devono essere aggiornati
La media delle valutazioni dev'essere superiore a 3,7
Più di 50 opinioni degli ultimi 12 mesi
13 anni del centro in Emagister.
Materie
- Brand
- E-business
- Leadership
- Management
- Project financing
- Project management
- Leadership management
- Budgeting
- Leadership di progetti
- Pianificazione e organizzazione
- Pianificazione Strategica IT
Programma
The Master in Management and Technology lasts 12 months and is divided into four terms. To access each term, students are required to successfully pass exams. After the Induction Week, the Term 1 focuses on General Management Courses to provide strong business and economics fundamentals. The Term 2 and 3 are dedicated respectively to the Core and Advanced Courses. The Term 4 is the Field Project during which students put their knowledge into practice.
Each term is described in detail below:
INDUCTION WEEK
The Induction Week enables students to get to know their classmates and the team at LUISS Business School. It includes several workshops focused on:
- megatrends and global scenarios
- main learning methodologies
- business case cracking
- effective personal brand identity development
- modern digital instruments exploitation
Students have the chance to meet the main teams with which they will be interacting during the Master:
- Career Services
- Class Coordinators
- Corporate Relations
- International Exchange Programs
- Marketing Services
International Students have the opportunity to attend an intensive Italian Course before the Induction Week.
TERM 1
GENERAL MANAGEMENT COURSES
- Accounting & Financial Management
- Economics of Strategy
- Organization & HR Management
- Quantitative Methods
TERM 2
CORE COURSES
- Adapting Firm Strategy to the Digital Age
- Managing Business Digitization: Predicting Organizational Impact
- Establishing Digital Positioning
- Reimagining the Customer Experience
TERM 3
ADVANCED COURSES
- Data Analysis, Mobility, Proximity and App-based Marketing
- Digital & Mobile Innovation Management
- Facing Reputational Distress in the Mobile Digital Economy
- Managing Cyber Security and Cyber Law
- Mastering Digital Governance
- Reengineering Operational Processes
ADVANCED COURSES
- Data Analysis, Mobility, Proximity and App-based Marketing
- Digital & Mobile Innovation Management
- Facing Reputational Distress in the Mobile Digital Economy
- Managing Cyber Security and Cyber Law
- Mastering Digital Governance
- Reengineering Operational Processes
TERM 4
FIELD PROJECT
Students complete the program with a field project that consists of individual assignments accomplished under the supervision of a "company mentor "and an "academic tutor", oriented at solving a real company problem identified by LUISS Corporate Partners.
The project allows students to:
- Solve real world business problems
- Apply their relational and problem solving skills
- Develop their professional and personal network
Hai bisogno di un coach per la formazione?
Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.
Digital Innovation Management