EMAGISTER CUM LAUDE
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LUISS Business School

Master in Management and Technology - Major in Digital Ecosystem

LUISS Business School
A Roma ()

14.000 
+IVA
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Informazioni importanti

Tipologia Master
Durata 12 Mesi
  • Master
  • Durata:
    12 Mesi
Descrizione

The digital ecosystem impacts every business. The resulting transformation affects organizational structures, brand positioning, the customer experience, marketing and communication strategies and the integration of back-end processes. IT providers and agencies are devoting substantial resources to support businesses to execute impactful digital initiatives and succeed in the digital transformation process.

This program is designed for talented graduates looking to build the distinctive capabilities and valuable knowledge required to merge business and technology-driven strategies. It develops digital capabilities, managerial skills and leadership techniques for succeeding in firms in the digital ecosystem or in businesses undergoing a digital transformation process.

Domande più frequenti

· Quali sono gli obiettivi del corso?

The Master provides students with 60 ECTS credits. It prepares professionals to: Adapt corporate strategy through the implementation of integrated services and products. Add value in companies, contributing to the development of innovative ideas to exploit digital tools and implement new business models. Build T-shaped capabilities, providing the business foundation to leverage digital expertise and become industry leaders. Create and protect a company’s web reputation, adopting new digital communication channels. Extract, clean, interpret, communicate and protect information coming from complex data analysis. Reinvent the customer experience, exploiting new digital channels and techniques useful for the overall organization, from marketing to sales to distribution. Reengineer operational processes, gaining a wide understanding of the potential changes in firm practices to adapt to new digital technologies. Understand the threats of cyber riskand the protection methodologies expected by cyber law.

· A chi è diretto?

Students with a BA who want to integrate theoretical and practical knowledge in order to start a career in the digital ecosystem, including consulting firms, IT providers and digital agencies. Fluent English and personal motivation are required.

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Successi del Centro

2018

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Cosa impari in questo corso?

Brand
e-Business
Leadership
Management
Project financing
Project management
Leadership management
Budgeting
Leadership di progetti
Pianificazione e organizzazione
Pianificazione Strategica IT

Programma


The Master in Management and Technology lasts 12 months and is divided into four terms. To access each term, students are required to successfully pass exams. After the Induction Week, the Term 1 focuses on General Management Courses to provide strong business and economics fundamentals. The Term 2 and 3 are dedicated respectively to the Core and Advanced Courses. The Term 4 is the Field Project during which students put their knowledge into practice.

Each term is described in detail below:

INDUCTION WEEK

The Induction Week enables students to get to know their classmates and the team at LUISS Business School. It includes several workshops focused on:

  • megatrends and global scenarios
  • main learning methodologies
  • business case cracking
  • effective personal brand identity development
  • modern digital instruments exploitation

Students have the chance to meet the main teams with which they will be interacting during the Master:

  • Career Services
  • Class Coordinators
  • Corporate Relations
  • International Exchange Programs
  • Marketing Services

International Students have the opportunity to attend an intensive Italian Course before the Induction Week.

TERM 1

GENERAL MANAGEMENT COURSES

  • Accounting & Financial Management
  • Economics of Strategy
  • Organization & HR Management
  • Quantitative Methods

TERM 2

CORE COURSES

  • Adapting Firm Strategy to the Digital Age
  • Managing Business Digitization: Predicting Organizational Impact
  • Establishing Digital Positioning
  • Reimagining the Customer Experience

TERM 3

ADVANCED COURSES

  • Data Analysis, Mobility, Proximity and App-based Marketing
  • Digital & Mobile Innovation Management
  • Facing Reputational Distress in the Mobile Digital Economy
  • Managing Cyber Security and Cyber Law
  • Mastering Digital Governance
  • Reengineering Operational Processes

ADVANCED COURSES

  • Data Analysis, Mobility, Proximity and App-based Marketing
  • Digital & Mobile Innovation Management
  • Facing Reputational Distress in the Mobile Digital Economy
  • Managing Cyber Security and Cyber Law
  • Mastering Digital Governance
  • Reengineering Operational Processes

TERM 4

FIELD PROJECT

Students complete the program with a field project that consists of individual assignments accomplished under the supervision of a "company mentor "and an "academic tutor", oriented at solving a real company problem identified by LUISS Corporate Partners.

The project allows students to:

  • Solve real world business problems
  • Apply their relational and problem solving skills
  • Develop their professional and personal network

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