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Master of Luxury Management, Innovation and Branding
Master
A Roma ()
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Descrizione
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Tipologia
Master
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Durata
1 Anno
From ancient western and eastern empires to modern societies, luxury goods, objects and services have been an inspirational and affluent force in shaping art, culture, society and economics. Despite the global economic crisis, sales of luxury goods are surging worldwide. More than a symbol, luxury goods indicate success, advantage, privilege, taste and dreams. The luxury market relies on managers to understand, steward, and grow this unique sector. Our Master in Luxury Management, Innovation and Branding was designed especially for students aspiring to careers in the luxury management sector of today’s dynamic, global marketplace. Understanding the dynamics and the peculiarities of the luxury management paying a special attention to the future is the focus of this Master. Luxury is a culture: you have to understand it to be able to practice it with flair and spontaneity and to build a career in the very competitive international luxury industry who remains a brilliant growth sector in the current economic environment.
The analysis of the luxury concept, the study of the brand’s value in the luxury industry, the building up of the unique customer experience and the mechanisms linked to the a successful communication and external relations strategy will be studied through lessons, case histories and group work sessions. In addition to the rigorous academic program, “experiential” activities bring a “real world” perspective to both semesters. Our staff and faculty consist of expert with real-life experience in the fields of Luxury Management, Branding, Recruitment, Innovation and Strategic Management. This program will definitely prepare you to face the chellenges of Luxury Market in the 21st, Century. I am looking forward to meeting you at the Swiss School of Management in Rome.
Profilo del corso
- Candidates seeking admission to the Master of Luxury Management, Innovation and Branding program should hold a Bachelor’s degree or relevant Undergraduate degree.
- All candidates must have a sound command of the English language; both spoken and written.
- Work-Experience is not necessary.
- The final decision concerning the acceptance in the Master of Luxury Management, Innovation and Branding program rests with Swiss School of Management.
Opinioni
Materie
- Business administration
- Retail Strategy
- Management
- Product in luxury
- Pricing in luxury
- Luxury industry
- Luxury in the past
- Value
- Ethics
- Managing Luxury Marketing
- Brand image
- Brand identity
- Luxury Brand stretching
- Communication Structure
- Budget
- Planning
- Event management
Professori
Team Docente SSM
Direttore
Programma
The concept of luxury
- Luxury in the past
- Social aspects of luxury, values and ethics
- True luxury and other luxuries
- Italy and luxury
- Main factors of success in luxury industry
- Luxury associated to money, fashion and art
- The importance of heritage in luxury
- How luxury is connected to rarity and exclusivity
- Managing Luxury Marketing
- Brand power in luxury industry
- Brand image and brand identity
- Luxury Brand stretching
- Managing creation: the luxury product
- Structuring the product range
- The service factor
- Pricing issues and challenges
- Basics of luxury retail experience
- Customer Relationship Management key features
- Trade marketing
- Main issues in the international distribution system
- Communication structure , budget and planning
- External relation strategies
- Press Office Activities
- Event Management
The future in luxury: where are we going?
- Luxury and the digital era
- The impact of e-retailing in the luxury industry
- Contemporary aspects of luxury industry and business models
- Trend Report Analysis
- Accounting for entrepreneurs
- New venture creation
- Operations management
- International law
- Strategic leadership
Hai bisogno di un coach per la formazione?
Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.
Master of Luxury Management, Innovation and Branding