Master in Management of Cultural and Artistic Activities

ESCP Europe
A Torino

IVA inc.
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Informazione importanti

  • Master
  • Torino
  • Durata:
    12 Mesi

Today, culture and the arts are a full-fledged economic sector. It requires special know-how and expert knowledge. Over the past two decades, cultural activities and institutions have experienced dramatic growth. Careers in the field have undergone a complete transformation in both the private and public sectors.

The hallmarks of this transformation include new ways of assessing the value of cultural products, appreciating the diversification of sources for financing, understanding new methods of increasing public appeal, and most notably, a heightened emphasis on budgetary priorities.

In this context of financial rationalisation, a strong need has developed for a reassessment of the sector. The majority of book publishing, news, multimedia, theatre, television and cinema is produced by multinationals that now look for “enlightened” managers. Companies that produce and disseminate cultural goods and activities strive to recruit high-level managers who are capable of developing their activities and creating and overseeing cultural production.

Informazione importanti

Dove e quando

Inizio Luogo
Corso Unione Sovietica, 218 bis, 10134, Torino, Italia
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Domande più frequenti

· A chi è diretto?

Participants are engineers, doctors, pharmacists, lawyers, economists, etc. Average age: 25 years

· Requisiti

Approved Master's degree A Bachelor degree with a minimum of three-years professional experience A Bachelor degree without professional experience (less than 30% admitted) Successful entrance examination and selection interviews Fluency in English and national language of respective campus required

Cosa impari in questo corso?

Management del turismo
Marketing del turismo
Promozione culturale
Tourism management
Turismo culturale
Area manager
Management aziendale
Piano di marketing
Artistic activities


  • Strategic Management for Cultural and Artistic Activities
  • Law and the Arts
  • Cultural Marketing
  • The Economics of Art and Culture
  • Cultural Products and Markets
  • Accounting and Management Control for the Arts and Culture Industries
  • Finance and Taxation in Arts and Culture Industries
  • Project Management for Cultural and Artistic Activities
  • Development and Promotion of Cultural Heritage
  • New technologies for the management of cultural heritage

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