Specialised Master in Biopharmaceutical Management

ESCP Europe
A Torino

17.400 
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Informazione importanti

  • Master
  • Torino
  • Durata:
    12 Mesi
Descrizione

The aim of the ESCP Europe Specialised Master in Biopharmaceutical Management is to prepare future managers of pharmaceutical, medical consulting and biotechnology companies for immediate insertion into a professional environment that is currently undergoing dramatic changes.

Internationalisation and increased reliance on new information technologies are its hallmarks. With its close ties to major multinationals in the pharmaceutical industry, and two ESCP Europe research chairs in the fields of health and communication, the programme offers practical training that combines knowledge acquisition with the development of decision-making skills.

Informazione importanti
Sedi

Dove e quando

Inizio Luogo
Consultare
Torino
Corso Unione Sovietica, 218 bis, 10134, Torino, Italia
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Domande più frequenti

· A chi è diretto?

Master students come from various countries and have different backgrounds: engineers, doctors, pharmacists, students of literature and law, etc. Originating from 40 nationalities, they form a group of multicultural participants, which makes exchanging and working in groups all the more enriching.

Cosa impari in questo corso?

Pharmaceutical marketing
Marketing strategy
Strategic analysis
Management control and organisation
Market studies
Corporate strategy
Competitive Analysis
Management

Programma

PROGRAMMA

  • Marketing
  • Pharmaceutical marketing
  • Marketing strategy
  • Strategic analysis
  • Management control and organisation
  • Market studies
  • Business plan
  • Economics of health and medecine
  • OTC and generics
  • Principles of Marketing
  • Research seminar
  • Pharmaceutical Marketing 1
  • Pharmaceutical Marketing 2
  • Corporate Strategy
  • Competitive Analysis

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