International Master in Marketing and Sales
Master
A Roma
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Descrizione
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Tipologia
Master
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Luogo
Roma
As a participant of the International Master in Marketing and Sales you will have the opportunity to acquire solid basic management skills and specialize in the desired field of Marketing and Sales. In particular, you will develop an in-depth knowledge of digital marketing to enrich corporate communication strategies and stand out as an innovative and responsible leader. With a growth-oriented mindset, you will be fully prepared to make an impact in the world and reach important career milestones.
Informazioni importanti
Per iscriverti a questa formazione devi avere uno dei seguenti titoli di studio: Laurea Triennale o Master di I livello o all'ultimo anno, Dottorato, Master di II livello, Laurea Magistrale o all'ultimo anno
Sedi e date
Luogo
Inizio del corso
Inizio del corso
Profilo del corso
Understand the core Marketing Mix variables, frameworks, and tools as critical components in an integrated marketing management system.
Develop an effective and consistent Strategic Marketing Plan leveraging the use of analytical business frameworks in the strategic domains of market assessment and selection, positioning, differentiation, market entry/exit, competitive environment, financial consistency .
Demonstrate understanding of most relevant «inflection» points in existing international market trends such as de/globalization, digitalization, sustainability, climate change, and new technologies.
Develop a consistent and well-integrated Sales Management Plan.
Develop business leadership skills as an innovative, responsible, and ethical leader.
The admission process is aimed to verify the candidate’s eligibility to attend the International Master in Marketing and Sales. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.
Learn how to run campaigns on the main Digital Marketing platforms and get prepared to successfully pass certifications, boosting your professional profile with Google Ads Search, Google Analytics 4 and Meta certifications.
98% Placement rate after, after 1 year of completing the Master in Marketing and Sales. Our alumni work in prestigious companies in the Marketing Sector such as Digital Angels, Unilever, Generali, Peroni e P&G.
Practice global leadership and differentiate your CV by gaining international experience while learning business. Broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs: Silicon Valley, Paris, Rome, Barcelona, London, China, Grand Tour of Italy, Porto, Dublin and Tuscany.
Opinioni
Successi del Centro
Tutti i corsi devono essere aggiornati
La media delle valutazioni dev'essere superiore a 3,7
Più di 50 opinioni degli ultimi 12 mesi
11 anni del centro in Emagister.
Materie
- E-business
- Management
- Marketing
- Sales
- Planning
- Economic
- Finanza
- Operations
- Data Analytics
- Business
Programma
Strategic Thinking and Planning in Marketing and Sales
During the first module of the Master in Marketing & Sales, students will learn how to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning. - Management Accounting for Decision Making
The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques. - Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations. - Financial Statement Analysis
This course aims at equipping students with an understanding of financial statements and their usefulness for decision making. - Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems. - Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making. - Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention. - Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Ulteriori informazioni
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
Hai bisogno di un coach per la formazione?
Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.
International Master in Marketing and Sales