International Master Online in Media and Entertainment

A series of classes designed to give you tools and guidance

During the first module of the International Master Online in Media and Entertainment, students will learn notions of:

• Managerial Economics
  This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
• Management Accounting for Decision Making
  The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques.
• Business Strategy
  Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
• Financial Statement Analysis
  This course aims at equipping students with an understanding of financial statements and their usefulness for decision making.
• Project & Operations Management
  With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
• Marketing: Traditional and Digital
  Students will learn the application of marketing principles in organizational decision making.
• Human Resource Management
  This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
• Data Analytics ​for Managers
  This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

The driving force of the Master, the major content of the path that you have chosen to take

During the second module of the International Master in Media and Entertainment, students will learn:

1) Global Dimensions of the Entertainment and Media Industries

• Media Economics, Cinema and Global TV Markets
• New Audio-Visual Global Business Models
• Video on Demand Platform Business: The case of Rai Cinema, Netflix, Amazon Prime
• Traditional Formats Global Markets: Fiction, Animation, Reality, Live Events, Sports, News, Food.

2) The Business Side of the Audio-Visual Industry (TV & CINEMA)

• Cross-Media Management
• Film & TV Pitching Deck & Management
• Film Financing: From 0 to Distribution of Profits
• Film Production Management
• Distribution and Marketing
• TV Un-Scripted Production Management

3) The Business Side of the Audio-Visual Industry (Radio, Events, Music)

• Craft and Commerce of Cinema Events: The Venice Film Festival & The Rome Film Festival
• Publishing Music industry
• Music Supervision Management
• Management of Live Music, Touring, Events and Revenue Stream
• Music Label Management and Monetization
• Managing and Marketing Creative Talents and Teams
• Radio Production Management
• Podcast Production Creative Management

4) Advertising, Communication and Law in Media and Entertainment

• Experiential Marketing, Adverts and New Ways to Engage with Audiences
• Customer Experience and Business Analytics for Digital Media & Entertainment
• Intellectual Property Copyrights, Trademarks, and Cyber Law
• Crisis Communication and Reputation Management in Media and Entertainment
• Web Series Management

Corporate Social Responsibility in this industry and how businesses can encompass expectations of the society

During the third module of the International Master in Media and Entertainment, students will explore:

5 )New Tech, Innovation and the Industry Future

• Interactive Media, AI and Business of Gaming
• New Media and Entertainment in the Metaverse: Snap into the Future

6) Better Managers for a Better World

• Censorship and Ethics in Media and Entertainment
• Sustainability in Broadcasting and Media
• Diversity, Representation & Inclusion in the Media
• Building ethical and responsible organizations

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

• Electives assist students in carving out a niche for themselves and becoming more competitive.
• Electives expose students to courses they might not have encountered otherwise.
• Electives provide a one-of-a-kind curriculum that fosters life and career skills.
• Elective courses are organized in 7 main areasof interest:

Macro Area I ​

Next Gen Business: Innovation, AI and Digital Growth

• Area 1: Innovation & Growth
• Area 2: AI4 Business: Shaping the Future ​
• Area 3: Tech & Digitalization

Macro Area II​

Global Business Excellence

• Area 4: Industry Business Excellence
• Area 5: International Business
• Area 6: Global Electives with RBS international partner Business Schools
• Area 7: Introduction to preparation for professional certifications​

• Practice Lab | In partnership with RAI Cinema

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

You will present your Capstone Project to the Academic Committee composed of the Master’s Program Director, and (if applicable) a select group of industry experts and managers.

The project will be evaluated in terms of content, originality, and presentation, plus a bonus for an excellent teamwork activity.

Previous years’ experiences

Imagining a new development strategy for TEDx, with the purpose to overcome the coronavirus emergency. It can involve designing a new digital marketing and communication strategy, providing a suitable platform for the online events, analyzing new pricing strategy and targeting new customers.

5 Interactive Courses to Improve Your Soft Skills

Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.

• Communication & Persuasion in the Digital Age
• Team Work Effectiveness
• Agile Leadership
• Negotiation & Conflict Management ​
• Emotional Intelligence