Marketing Management - Major del Master in Marketing Management

The Major in Marketing Management prepares professionals to:

- Manage and interpret the relationship between company and market in today’s fast-changing environment

- Acquire knowledge and methods to design effective product offering

master traditional and digital communication, discovering tools that support digital and social media management
acquire fundamentals of marketing strategy, brand management and product management
understand consumer behaviour and anticipate their needs to stimulate sales and reach excellence in customer and trade management
master traditional and digital channels, focusing on implications of omni-channel management
enhance the experience through AR, AI, machine learning and IoT marketing
manage performance and brand/product steering through loyalty programs
develop an integrated marketing plan

The Executive Master’s Degree Programme in Marketing – Major in Marketing Management is designed for professionals with significant work experience in any field who want to acquire or improve their marketing skills. Potential participants include:
- Executive managers
-Non-profit organisations managers
- Entrepreneurs and startuppers
- Business management consultants
- Public institution and private sector employees

- Undergraduate degree in any field
- Significant work experience
- Fluency in English
- Strong motivation

The Executive Master’s Degree Programme in Marketing – Major in Marketing Management is a part-time first-level programme. It provides students with 60 ECTS. A certificate of completion will be issued at the end of the programme. Participants are required to attend at least 80% of sessions.