Master in marketing and transformative economy

Array

First semester

Framing the context

Core Courses

ECTS

Qualitative Marketing Research and Data Analysis*

3

Orthodox and Critical Perspectives in Marketing

6

Corporate Strategy

6

Consumer Vulnerability and Well-being

3

Organizational Behaviour

6

Digital Challenges in Marketing and Big Data

3

Communication Law

Second semester

Acting in the context

Core Courses

ECTS

Market System Dynamics

6

Market Metrics and Social Impact Measurement

6

Critical Consumer Behaviour

6

Business Markets and Industrial Relations

3

Economics of Well-being**

3

Quantitative Marketing Research and Statistical Data Analysis

Third semester

Professional labs

Elective Courses

ECTS

Customer Experience and Value

Customer Experience Design

3

Service Design Marketing

3

Sales Management and Customer Value

3

Pricing & Value

3

Channel Management and Retailing

3

Destination Management and Marketing

3

User Experience Design

6

Estetica Moderna e Contemporanea

3

Scenografia

3

Interventi Artistici nell’Architettura

Visual and Material Culture

Global Consumer Culture

3

Marketing Semiotics

3

Brand Management

The Network Society

3

Transmedia Narratives

3

Advertising and Consumer Representations

3

Digital Corporate Communication

3

Online Communication Design

3

Cultura Alta e Bassa nelle Arti Moderne

3

Design in Italia 1945-2017

3

Social Marketing, Public Interest and Ethics

Social Marketing

6

Cause Related Marketing

3

Business Ethics

Communication and Marketing Ethics

3

Project Management

3

Applied Social Entrepreneurship

3

Negotiation

3

Health Policy

3

Corporate Social Responsibility

3

Intercultural Communication

3

Fourth semester
30.0

Work experience

Capstones

ECTS

Individual or team field project

12

Master thesis

18