Specialised Master in Biopharmaceutical Management

A City of London (Inghilterra) e Paris (Francia)

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Descrizione

Descrizione

ESCP Europe presents on Emagister.it the Specialised Master in Biopharmaceutical Management.

The aim of the ESCP Europe Specialised Master in Biopharmaceutical Management is to prepare future managers of pharmaceutical, medical consulting and biotechnology companies for immediate insertion into a professional environment that is currently undergoing dramatic changes.

Internationalisation and increased reliance on new information technologies are its hallmarks. With its close ties to major multinationals in the pharmaceutical industry, and two ESCP Europe research chairs in the fields of health and communication, the programme offers practical training that combines knowledge acquisition with the development of decision-making skills.

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City of London (Inghilterra)
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Paris (Francia)
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3, rue Armand Moisant, 75015

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Da tener presente

The ESCP Europe Masters are professional-oriented programmes in specific management areas designed for postgraduates with a clear career goal and lead to a specialisation or double skill in response to corporate demand for highly qualified managers. This Master is a one-year full-time academic programme designed for students holding a first master’s-level academic or professional degree in engineering, business, architecture, medicine, law, pharmacology, political science, the arts, or any other graduate degree. The curriculum comprises six months of full-time coursework including an international seminar, followed by a company placement lasting at least four months and the completion of a professional thesis to be remitted at the end of the programme. Courses are taught in English and the national language of our respective campuses.

Master students come from various countries and have different backgrounds: engineers, doctors, pharmacists, students of literature and law, etc. Originating from 40 nationalities, they form a group of multicultural participants, which makes exchanging and working in groups all the more enriching.

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Materie

  • Management
  • Marketing farmaceutico
  • Product management
  • Corporate strategy
  • Pharmaceutical marketing
  • Marketing strategy
  • Strategic analysis
  • Management control and organisation
  • Market studies
  • Competitive Analysis
  • Data Analysis
  • Farmacoeconomia
  • Management sanitario
  • Strategy
  • Marketing
  • Marketing operation
  • Settore farmaceutico
  • Farmaci
  • Farmacia ospedaliera
  • Farmacia clinica

Programma

Courses are based on theory and pragmatic application and include lectures, field work and case studies. Courses are led by both ESCP Europe faculty and experts working in the field:
Main subject areas
  • Marketing
  • Pharmaceutical marketing
  • Marketing strategy
  • Strategic analysis
  • Management control and organisation
  • Market studies
  • Business plan
  • Economics of health and medecine
  • OTC and generics
Modules
  • Fundamentals of Marketing:
    • Principles of Marketing
    • Research seminar
  • Pharmaceutical Marketing:
    • Pharmaceutical Marketing 1
    • Pharmaceutical Marketing 2
  • Strategy and Competitive analysis:
    • Corporate Strategy
    • Competitive Analysis

  • Environment and Data analysis:
    • Panels and database management
    • Data analysis
  • Product Management
    • Markstrat & Marketing Seminar
    • Pharmaceutical Marketing Strategy
    • New Product Management
  • Management, Audit and Performance
    • Management
    • Performance, Cost, Control & Measurement
    • Applied Cost Control & Audit
  • Trends and Market Perspectives
    • Trade-marketing
    • Generics Marketing
    • New Product Management
    Specialisation in International Pharmaceutical Strategy
  • International Strategy
    • Fundamentals of International and European International Marketing
    • Global Marketing Plan & Adaptation
    • Web Communication & Marketing
    • International Testimonials
  • Communication
    • Fundamentals of Advertising
    • Patient Communication
    • Relationship Marketing
    Specialisation in Biotechnology Management, Banking & Consulting
  • Banking and Consulting
    • Trend analysis and Consulting
    • Tech Clusters
    • VC and Banking

  • Biotechnology Management
    • Business Development
    • Biotechnology Consulting and Management
International seminar

The aim of the international seminar is to give students a comparative perspective on managerial and cultural practices, meet professionals in the field abroad and attend lectures.

This seminar is composed of :

  • 4 weeks of classes on ESCP Europe London Campus

    and

  • 1 week seminar in Boston, United States

This seminar includes company visits, presentations and meetings with key figures to provide a thorough introduction to all aspects of the biotechnology industry, including venture capital and project financing structures, universities, and research centres, organisations associated with the development of new treatment applications, commercial structures and lobbyists.

Ulteriori informazioni

The fees for the academic year 2018/2019 are set at €18,500* (including costs of the international seminar in Boston - transport & accomodation - and the reference books). The fees are invoiced either: in one instalment at the beginning of the academic year ESCP Europe also offers the direct debit option: in that case 6 monthly instalments to be paid between November and April. Applicants who are offered a place must confirm their acceptance and pay a non-refundable deposit of 2,000€ for tuition fees.


*The expenses of accommodation and transport in London are not included in the tuition fees.

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Specialised Master in Biopharmaceutical Management

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