International Master in Marketing Management, Omnichannel and Consumer Analytics

The International Master in Marketing Management, Omnichannel and Consumer Analytics is a 12-month Master programme offered by Politecnico di Milano that aims to provide a solid background for facing the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, omnichannel communication, quantitative and (big) data-driven marketing. The Master incorporates brand management and creativity.
This Master in marketing matches a solid theoretical background with continuous applications to real business situations also thanks to our world-class partners, always keeping an international perspective but also introducing the specificities and the uniqueness of Made in Italy. In particular, the programme includes the following practical activities: lessons, workshop on soft skills empowerment, company presentations, project work in collaboration with companies, company visits, alumni talks, Italian Way, Biomarketing Lab, Digital marketing business game.

Please note that this programme is designed for fresh graduates with ideally no more than 3 years of work experience. Candidates who have have more than 3 years of work experience may also consider our International MBA programs.