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SDA Bocconi School of Management

THE MARKETING IN YOU

SDA Bocconi School of Management
A Milano ()

5.200 
+IVA
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Tipologia Corso post laurea
  • Corso post laurea
Descrizione


Driving an organization through the turbulence of today's market is a tough job. Market leaders require leading marketers and leading marketers are not necessary marketing people.
Whichever the organizational role leading marketers have, they build their actions on three fundamental competences: market vision, innovation, and leadership.
The Marketing in You, an executive program resulting from the cooperation between SDA Bocconi and ESADE Business School's Faculty, aims at providing food for thought for future leading marketers, by challenging conventional managerial marketing models. In the program, a faculty of expert management professors and top company executives will work together to expand the marketing potential of participants and help them build their NEXT marketing practices.

Participants will find the answers to the following questions
Senior executives who are willing to express their marketing potential and transform it into the next practices of their companies.

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Programma


  • How to ignite the business through a spark of creativity?
  • How to lead a customer-centric transformation of the organization?
  • How to design and follow the right innovation path to succes

  • Envisioning the future market: the differential advantage of today's marketing leaders.
  • Marketing imagination: injecting creativity into marketing strategies.
  • Breaking the rules of the game, outside the organization and within.
  • Building the customer-centric organization: shaping customer preferences through market innovation.
  • Driving the organization through the turbulence of innovation: playing the leader's role.
  • Building commitment, supporting motivation, leading the change: a reputation for visionary leaders.

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