Master in communication, management and health
Master
A Mendrisio (Svizzera)
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Descrizione
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Tipologia
Master
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Luogo
Mendrisio (Svizzera)
The MSc in Communication, Management and Health is offered by Institute of Communication and Health of USI's Faculty of Communication situated in Lugano - Switzerland. This full-time study programme comprises 120 ECTS spread over 4 semesters (usual duration 2 years) and is entirely offered in English.
MCMH offers a unique opportunity to have a focused and in depth programme in the health sector while at the same time gain a broad understanding of how business and marketing functions operate.
The primary job market for candidates earning this degree is the marketing and communication functions of pharmaceutical, bio-tech, and insurance companies, and government and other organisations in the health sector where the combination of analytical skills and understanding of the health sector will provide a competitive advantage. The skills and knowledge obtained from the degree can also be used in many other areas such as communication, management, marketing and other market related functions. The ultimate goal of our master's programme is to combine academic excellence and practical experience to best prepare our students for their professional life.
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8 anni del centro in Emagister.
Materie
- Management
Programma
Core topics in Health Communication & Management
Health Communication
Research methods in Health Communication
Social Marketing
Data Analysis
Corporate Strategy*
Accounting*
Total ECTS - Fall semester
33Second Semester
Core courses
Corporate identity and image
Health Communication Law
Critical Consumer Behavior
Electives
12Total ECTS - Spring semester
27Third Semester
Interpersonal Communication in Health
Industry & Institutions Perspectives: Stakeholders in the Swiss Health System
Qualitative Research Methods in Health Communication
Corporate Social Responsibility
Epidemiology
Efficacy of Health Communication via Media. Including eHealth and mHealth
Organizational Behaviour
Health Policy
Introduction to Public Health
Total ECTS - Fall semester
30Fourth Semester
Thesis and Field Project
Field Project
Thesis
Total ECTS - Spring semester 30TOTAL ECTS 120
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Master in communication, management and health