Master in communication, management and health

Master

A Mendrisio (Svizzera)

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Descrizione

  • Tipologia

    Master

  • Luogo

    Mendrisio (Svizzera)

The MSc in Communication, Management and Health is offered by Institute of Communication and Health of USI's Faculty of Communication situated in Lugano - Switzerland. This full-time study programme comprises 120 ECTS spread over 4 semesters (usual duration 2 years) and is entirely offered in English.
MCMH offers a unique opportunity to have a focused and in depth programme in the health sector while at the same time gain a broad understanding of how business and marketing functions operate.
The primary job market for candidates earning this degree is the marketing and communication functions of pharmaceutical, bio-tech, and insurance companies, and government and other organisations in the health sector where the combination of analytical skills and understanding of the health sector will provide a competitive advantage. The skills and knowledge obtained from the degree can also be used in many other areas such as communication, management, marketing and other market related functions. The ultimate goal of our master's programme is to combine academic excellence and practical experience to best prepare our students for their professional life.

Sedi e date

Luogo

Inizio del corso

Mendrisio (Svizzera)
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Inizio del corso

Consultare

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Opinioni

Successi del Centro

2018

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8 anni del centro in Emagister.

Materie

  • Management

Programma

Array First Semester

Core topics in Health Communication & Management


Health Communication

Research methods in Health Communication

Social Marketing

Data Analysis

Corporate Strategy*

Accounting*

Total ECTS - Fall semester

33

Second Semester


Core courses


Corporate identity and image

Health Communication Law

Critical Consumer Behavior

Electives

12

Total ECTS - Spring semester

27

Third Semester


Interpersonal Communication in Health

Industry & Institutions Perspectives: Stakeholders in the Swiss Health System

Qualitative Research Methods in Health Communication

Corporate Social Responsibility

Epidemiology

Efficacy of Health Communication via Media. Including eHealth and mHealth

Organizational Behaviour

Health Policy

Introduction to Public Health

Total ECTS - Fall semester

30

Fourth Semester


Thesis and Field Project


Field Project

Thesis

Total ECTS - Spring semester 30

TOTAL ECTS 120

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Master in communication, management and health

Prezzo da consultare