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Accademia di Comunicazione

Master in International Marketing and Strategic Communication

Accademia di Comunicazione
A Milano ()

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Informazioni importanti

Tipologia Master
Durata 11 Mesi
Stage in azienda
  • Master
  • Durata:
    11 Mesi
  • Stage in azienda
Descrizione

The education and training of a professional able to manage marketing and business communications with international vision and advanced tools in the ambit of the strategic policies of brand, product and service and a thorough knowledge of media management.

Domande più frequenti

· Quali sono gli obiettivi del corso?

The objective of the Course is to create the professional profile of a generalist with the theoretical basis and practical skills to be immediately operational in different work environments: companies, agencies, pro-social and non-profit organisations.

· A chi è diretto?

Participants will tackle all aspects of business communication, from marketing to public relations, from account management to media management devoting particular attention to the impact the internet and the Web have on communication and the changes and opportunities they bring about.

· Requisiti

- University degree and/or relevant work experience; - Fluency in Italian; - Good command of English; - Intermediate level of Spanish desirable but not a prerequisite.

· Titolo

Diploma.

· In cosa si differenzia questo corso dagli altri?

The educational methodologies, though diversified and multicultural, will all place a strong emphasis on the capability to face and anticipate the rapid evolution of communication by means of a creative approach to the analyses and solutions. The three institutions offering the modular programme of Master in International Marketing and Strategic Communication have an acknowledged excellent reputation in the specific area of the modules they deliver.

· Quali saranno i passi successivi alla richiesta di informazioni?

Admission will be based on evaluation of the C/V and the Statement of Purpose, individual interviews and language tests where appropriate.

· Stage dopo i corsi

Gli stage, previsti alla fine di ogni Corso, sono da considerarsi innanzitutto come un periodo di perfezionamento della propria formazione e in secondo luogo come una possibile occasione di lavoro futuro. Per questi due motivi lo stage non viene deciso automaticamente d’ufficio, sulla base di convenzioni preesistenti con numero prestabilito di Aziende, ma presuppone che avvenga ogni anno una specifica e precisa richiesta da parte dell’Azienda rispetto alla quale gli studenti vengono preselezionati dall’Accademia, inviati al colloquio di selezione e selezionati dalla stessa Azienda. Non è quindi soltanto il curriculum e la garanzia che l’Accademia dà all’Azienda, ma ciò che il singolo studente durante il colloquio sarà in grado di dimostrare relativamente alle proprie capacità e al modo di presentarsi, che determineranno la scelta dell’Azienda stessa. L’impegno da parte di Accademia sull’organizzazione degli stage “ad personam” che ogni anno si rinnova senza mai cedere ad automatismi di convenzioni fisse, è rivolto a cercare di favorire al massimo la possibilità che alla fine dello stage lo studente sia confermato con un contratto.

Opinioni

5.0
Valutazione del corso
100%
Lo consiglia
5.0
eccellente
Valutazione del Centro

Opinioni sul corso

C
Cris Nulli
5.0 23/08/2018
Il meglio: Sviluppo, innovazione e apprendimento sono di casa qui!!
Da migliorare: Non ho riscontrato nessun aspetto negativo durante il corso.
Consiglieresti questo corso?:
* Opinioni raccolte da Emagister & iAgora

Cosa impari in questo corso?

Marketing aziendale
Marketing strategico
Comunicazione e marketing
Comunicazione aziendale
Marketing digitale
Management aziendale
e-Business
Business administration
Business process management
Brand management

Professori

Professionisti del settore
Professionisti del settore
Marketing &Communication manager

Programma

Course Structure
Module I: Accademia di Comunicazione, ItalyOctober - January, 10 weeksTeaching language: Italian Marketing, Communication, Media Management and Planning, General Management, Business English
Module II: The Nottingham Trent University, UKFebruary - April, 10 weeksTeaching language: English
International Business, Strategic Marketing Management, International Marketing and Communications, Customer CommunicationsOn completion of the Module, students will take examinations and hand in assignments
Modulo III: Accademia di Comunicazione, ItalyApril- June, 10 weeksTeaching language: Italian
Marketing and Communications, Communication Strategy, Crisis Communication CSREnd of module project works Project work 1 is a simulation concerning the entry into new markets and the launch of new products, meant as the practical application of what students have learnt in modules 2 and 3. Project work 2 is based on the briefing of a client organisation and focuses on internet marketing and on-line communication. It is meant to be the logical conclusion of the first segment of the students' tuition in this area, propaedeutic to the focus and contents of the following module.
Module IV: Universitat Autonoma de Barcelona, SpainJune - July, 5 weeksTeaching language: Spanish
Introduction to the Spanish media. Role and development of the media function, its relationship to marketing communications | Marketing and Business Communications, especially focussing on brands, products and services | Media usage for business communications in Spain: availability, costs and practices | Communication Strategy | Client/Agency Relationship | Corporate Communication | Case Histories: Political, Institutional and Business Communication | Interactive Communication: functions and opportunities offered by the Web in the Sales of Products on Line | New Opportunities - case studies | Creative Strategy for enterprises: Planning of Communication on the Internet. Workshop | Visits to Web agencies | Professional Seminars: guest speakers will illustrate their experience related to applications of marketing to the media in general and new media in particular. Participants are in permanent contact with outstanding practitioners, organisations and activities of Barcelona cutting - edge communication industry in order to provide them with a fullimmersion learning and training experience at international level | The Creative Process in the Internet - case studies and brainstorming | Media and Advertising Formats in the Internet - case study | Art Direction for Interactive Media - case study | Tv and Internet Contents - case study | Interactive Technology applied to Communication - case studies | Off and On line Advertising Integration - case study | Weekly campaign planning workshops in preparation of the end- of- module project work focussing on a problem of on-line communication.End of module project work viva presentation.
Module V: Accademia di Comunicazione, ItalySeptember - October, 8 weeksTeaching language: Italian
Marketing and Communications: final tuning up.Design and implementation of a Final Major Work (a marketing and communication project with briefing set by a realworld participating company).The final project is the natural summation of all the knowledge, competencies, and application skills students have achieved during the educational path of the Programme. As a "real-life" situation, it gives students practical work experience while offering the participating company useful marketing advice.Students, working in teams, are required to solve a practical marketing problem for the participant company, analysing the unique characteristics and circumstances of such a company. To do so they will be required to undertake extensive research into the enterprise and its environment as well as the specific extent of the marketing problem and prepare a written report. The contents of the Final Major Work will be defended in a viva presentation in front of an Examination Panel including the participating company as well as the module leaders from Accademia di Comunicazione, the Nottingham Trent University and the Universitat Autonoma de Barcelona.On successful completion of the Masters Programme, students will be awarded the diploma of Master in International Marketing and Strategic Communication by Accademia di Comunicazione and Certificates of Achievement by the Nottingham.

Ulteriori informazioni

Prestiti d'onore
I nuovi iscritti ai Master possono fruire di prestiti d'onore bancari che consentono di iniziare i pagamenti a un anno dall'inizio del Corso, con rateizzazioni fino a sette anni e con rate di poco superiori ai 200 euro mensili.

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