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Master in Marketing Management

Master

A Milano

piú di 9000 €

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Develop wide-ranging professional know-how in the area of marketing management!

  • Tipologia

    Master

  • Luogo

    Milano

If you are looking for a complete training in marketing management, then this Master in Marketing Management, organized by Università Commerciale Luigi Bocconi and listed at Emagister.co.uk, is the right choice for you.

Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professional know-how in the area of marketing management, thanks to a unique combination of course contents.

It integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such as neuroscience or anthropological studies and their impact on marketing related fields such as consumer behavior.

Graduates are prepared to succeed in a rapidly changing globalized business world, having the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.

They will be able to enter the job market in a variety of industries, from business-to-business to business-to-consumers, playing different roles within the marketing functional area. They can succeed in manufacturing, service, retailing and consultancy companies, as well as in market research and communication agencies.

Are you interested in this course? Then contact Università Commerciale Luigi Bocconi through Emagister.co.uk right now! The opportunities are on the palm of your hand.

Sedi e date

Luogo

Inizio del corso

Milano
Visualizza mappa
Via Roberto Sarfatti, 25, 20136

Inizio del corso

Iscrizioni aperte

Profilo del corso

The Master of Science in Marketing Management has the following educational objectives: provide advanced studies in marketing in the operative as well as strategic areas, with reference to the national and international context; develop a complete comprehension of the different marketing techniques with reference to business-to-business and business-to-consumer, including different cultural contexts; complete your preparation in the business field providing competences in subjects as economics, quantitative and juridical, so as to develop problem analysis skills in interdisciplinary areas; develop behavioral skills via ad hoc seminars and via in / out of class activities related to courses, namely skills in communication, in interaction, in addressing complex issues; promote fluency in English to work effectively and efficiently; proficiency in a second EU language (in the English version of the MSc: Italian for non-Italian native speakers). Finally, to foster a wide-ranging culture to develop critical thinking and to delve into cutting-edge topics.

If you are interested in attending a 2019/20 AY Bocconi Master of Science Program, find out more about the necessary steps: when to apply; selection process; results; enrollment process for admitted students

Job opportunities for graduates in the MSc in Marketing Management include: Business-to-business and business-to-consumer roles in all industries Key areas in marketing, e.g. market analysis, strategic marketing planning, marketing implementation, and monitoring Opportunities in the international arena, thanks to the international awareness about the strength of the Bocconi brand and its network of relations with companies, public sector institutions and non-profit organizations Openings in manufacturing, service, retailing and consultancy companies, as well as with market-research and communication agencies A wide variety of starting positions and roles, such as product and brand manager, advertising strategist, market analyst, media planner, key-account and customer relationship manager, trade and retail manager, sales manager, category manager, PR and event manager, etc.

A strong relationship with top employers is one of the unique elements of Marketing Management’s teaching approach and faculty. Students regularly participate in national and international competitions held by a number of companies as an integral part of core courses and electives, gaining excellent results and earning prestigious awards. Recently MM students’ ideas were shortlisted as finalists in these marketing competition: P&G Award 2013 L'Oreal Brandstorm Monsters University Disney Pixar Business Award ER Prize Nokia University Program Henkel Innovation Challenge Moreover, students are frequently asked to deal with a real company issue. After receiving the company brief, they carry out the situation analysis, imagine a solution that addresses the business problem and make recommendations to management. They usually present and discuss their work in front of company managers. A few examples of live cases involving prominent companies are: Corriere della Sera GSMA and Telecom Italia

The following are included in the 1st installment: in addition to program fees, the registration fee of € 275.00, the regional tax of € 140.00, fixed stamp duties of € 16.00 and It is also required by the bank an expense of € 3 for MAV generation. Amounts and installments for students enrolled from 2nd year 2018-2019 a.y. can be found to the following web link. Throughout the entire legal duration of the degree program, the amounts due for the registration fee and tuition will be adjusted regarding inflation and any other updates. Moreover, students can benefit from further fee reductions through percentage reductions or evaluation of the particular situation of the family. For Bocconi students who decide to attend a second Master of Science program at Bocconi, a reduction of 40% off the overall cost of tuition and fees is offered. This is equal to exemption from the 2nd payment installment.

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Successi del Centro

2020
2018

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Materie

  • Management
  • Marketing management
  • Marketing
  • Marketing analytics
  • Marketing aziendale
  • Marketing digitale
  • Marketing one to one
  • Management aziendale
  • Manager
  • Amministrazione
  • International business
  • International management
  • Technology
  • Business plan
  • Business english

Programma

Study Abroad Programs

Double Degrees
A Double Degree is a joint program that allows you to study at two top business and economic schools and receive two diplomas, one from each University. You will spend the first academic year at Bocconi and the second academic year at a prestigious partner.

  • ESADE Escuela Superior de Administracion y Direccion de Empresas (Barcelona, Spain)
  • NHH Norwegian School of Economics (Bergen, Norway)
  • Queen’s School of Business (Kingston, Canada)
  • Universidade Catolica Portuguesa (Lisbon, Portugal)
  • Universität Mannheim (Mannheim, Germany)
  • The University of Melbourne (Melbourne, Australia)
  • WU Wirtschaftsuniversität Wien (Vienna, Austria)

Exchange Programs
A study abroad experience lasting one term at a top partner university. Our Exchange partners include:

  • Duke University, Fuqua School of Business (US)
  • Imperial College London (UK)
  • Tel Aviv University, Coller School of Management (Israel)
  • IIMA (Indian Institute of Management, Ahmedabad, India)
  • Fundaçao Getulio Vargas (Brazil)
  • The University of Sydney (Australia)
Field Projects

The Master of Science in Marketing Management allows students to build a portfolio of highly professional marketing skills made up of interdisciplinary knowledge, abilities and soft skills. Active learning is one of the elements that characterizes the teaching within the program: it promotes creative thinking and a tendency towards innovation, critical abilities in an increasingly complex and competitive market.

Field Projects are an opportunity to work with and approach new employers, a true consulting project. It is completed by students who are guided by a faculty member and divided into groups, where the theoretical models learned in class are applied.

Companies challenge class groups and an event may be held at the end of the course during which some or all the groups have the opportunity to present their output to the management; many companies allow the groups to interact during the various development stages of the project.

Projects are traditionally offered by the majority of courses in the Master of Science program. During recent years, our students have taken on challenges proposed by leading companies, such as:

  • Vodafone University Contest
  • Heineken Project
  • Venus Project
  • Fiat 500 Project

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Master in Marketing Management

piú di 9000 €