Master in Marketing Management

The Master of Science in Marketing Management has the following educational objectives:
provide advanced studies in marketing in the operative as well as strategic areas, with reference to the national and international context;
develop a complete comprehension of the different marketing techniques with reference to business-to-business and business-to-consumer, including different cultural contexts;
complete your preparation in the business field providing competences in subjects as economics, quantitative and juridical, so as to develop problem analysis skills in interdisciplinary areas;
develop behavioral skills via ad hoc seminars and via in / out of class activities related to courses, namely skills in communication, in interaction, in addressing complex issues;
promote fluency in English to work effectively and efficiently; proficiency in a second EU language (in the English version of the MSc: Italian for non-Italian native speakers). Finally, to foster a wide-ranging culture to develop critical thinking and to delve into cutting-edge topics.

If you are interested in attending a 2019/20 AY Bocconi Master of Science Program, find out more about the necessary steps:

when to apply;
selection process;
results;
enrollment process for admitted students

Job opportunities for graduates in the MSc in Marketing Management include:


Business-to-business and business-to-consumer roles in all industries
Key areas in marketing, e.g. market analysis, strategic marketing planning, marketing implementation, and monitoring
Opportunities in the international arena, thanks to the international awareness about the strength of the Bocconi brand and its network of relations with companies, public sector institutions and non-profit organizations
Openings in manufacturing, service, retailing and consultancy companies, as well as with market-research and communication agencies
A wide variety of starting positions and roles, such as product and brand manager, advertising strategist, market analyst, media planner, key-account and customer relationship manager, trade and retail manager, sales manager, category manager, PR and event manager, etc.

A strong relationship with top employers is one of the unique elements of Marketing Management’s teaching approach and faculty.

Students regularly participate in national and international competitions held by a number of companies as an integral part of core courses and electives, gaining excellent results and earning prestigious awards.

Recently MM students’ ideas were shortlisted as finalists in these marketing competition:

P&G Award 2013
L'Oreal Brandstorm
Monsters University Disney Pixar Business Award
ER Prize
Nokia University Program
Henkel Innovation Challenge
Moreover, students are frequently asked to deal with a real company issue. After receiving the company brief, they carry out the situation analysis, imagine a solution that addresses the business problem and make recommendations to management. They usually present and discuss their work in front of company managers.

A few examples of live cases involving prominent companies are:

Corriere della Sera
GSMA and Telecom Italia

The following are included in the 1st installment: in addition to program fees, the registration fee of € 275.00, the regional tax of € 140.00, fixed stamp duties of € 16.00 and It is also required by the bank an expense of € 3 for MAV generation.

Amounts and installments for students enrolled from 2nd year 2018-2019 a.y. can be found to the following web link.

Throughout the entire legal duration of the degree program, the amounts due for the registration fee and tuition will be adjusted regarding inflation and any other updates.
Moreover, students can benefit from further fee reductions through percentage reductions or evaluation of the particular situation of the family.

For Bocconi students who decide to attend a second Master of Science program at Bocconi, a reduction of 40% off the overall cost of tuition and fees is offered. This is equal to exemption from the 2nd payment installment.