Corso attualmente non disponibile
Digital corporate communication
Corso
A Mendrisio ()
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Descrizione
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Tipologia
Corso
Basic knowledge in corporate communication recommended.
New communication technologies and media platforms such as social networks, microblogs, video-sharing sites, geo-location services, accessible also via mobile devices (tablets and smartphones), are transforming the media landscape but also the way we develop interactions, tell our stories and build relationships in organizations and markets.
Opinioni
Successi del Centro
Tutti i corsi devono essere aggiornati
La media delle valutazioni dev'essere superiore a 3,7
Più di 50 opinioni degli ultimi 12 mesi
8 anni del centro in Emagister.
Materie
- Comunicazione
- Comunicazione corporativa
- Comunicazione digitale
Programma
Basic knowledge in corporate communication recommended.
Description
New communication technologies and media platforms such as social networks, microblogs, video-sharing sites, geo-location services, accessible also via mobile devices (tablets and smartphones), are transforming the media landscape but also the way we develop interactions, tell our stories and build relationships in organizations and markets. This course will examine the impact of this transformation on our possibility to communicate, and to co-create value with customers, employees and the other stakeholders in the organization.
Textbook
The readings for the course will include articles from journals and cases, and will be distributed by the teacher in digital forms via the Icorsi platform.
Grading
The evaluation will be based on individual work but also group work (max 30%).
Hai bisogno di un coach per la formazione?
Ti aiuterà a confrontare vari corsi e trovare l'offerta formativa più conveniente.
Digital corporate communication